Head of Marketing, US/EU Expansion

SPS Fulfillment, Inc.; Lombardia; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Equity participation

Job summary

SPS Fulfillment, Inc. is seeking a hands-on marketing lead to build a repeatable pipeline across the US and Europe. You will own positioning, SEO, campaigns, and the partner channel, reporting on cost per signed client and channel performance.

This role is the first marketing hire and reports directly to the founders from Milan. You will work on inbound and outbound strategies, drive content in English and Italian, and establish tracking to prove ROI.

Qualifications

• Experience building pipeline for an early-stage B2B company.
• Understanding of how US e-commerce founders buy and respond to outreach.
• Hands-on: write copy, build campaigns, set up tracking; no delegation yet.

Responsibilities

• Own US market outreach: find, reach and call US brands to schedule calls.
• Adapt and craft campaigns for EU brands entering the US market.
• Own SEO, landing pages, and keyword strategy in English and Italian.
• Run outbound campaigns with sales, including lists, sequences, and messaging.
• Develop partner-channel programs with revenue share, expanding affiliate partners.
• Set up tracking and report on it monthly, measuring cost per signed client and channel performance.

Skills

Pipeline development

B2B marketing

SEO & content marketing

Outbound campaigns

Tools

Google Analytics

HubSpot

SEO tools

Mixpanel

Job description

Build the engine that brings brands to SPS on both sides of the Atlantic. You'll own positioning, SEO, campaigns and the partner channel, and you'll be measured on signed clients.

SPS Fulfillment is an agentic 4PL. We move goods for consumer brands across the US–EU corridor without owning a single warehouse or truck.

Small brands pay around 30% more for logistics than enterprises. They pick one operator on price, get locked in, and keep overpaying as that operator drifts. We orchestrate a contracted network of customs brokers, importers, forwarders, warehouses and carriers, and an agent layer picks the operator for every shipment. The brand signs one contract. We don't own assets. We own the network.

Today that network spans 35 contracted operators across six countries, with 10,250 rate lines priced in the platform and 23 active brands shipping on it. One or two new clients sign every week. Four people run all of it, with 90% of operations automated.

We ran as a 3PL from 2023 to 2025 and shipped 30,000+ packages for around 150 brands before building the layer above. We are a Delaware C-Corp backed by Vento Ventures and B4i, with the team in Milan.

The role

We have no one in marketing. Clients come from founder-led sales, outbound campaigns in the US and Italy, and an inbound channel that's starting to work, mostly through search.

You'll be the first marketing hire. Your job is to turn that into a repeatable pipeline in two markets at once: US brands that want to sell in Europe, and European brands going to the US.

Agentic 4PL is a new category. Most brands still think the choice is which 3PL to sign with. You'll decide how we explain the alternative, to whom, and in which channel, and you'll prove it with numbers.

What you'll work on

• The US market. Our core customer is a US brand doing $1M to $30M a year on Shopify, Amazon or its own store, in fashion, lifestyle, home, beauty or sporting goods, juggling 3 to 7 logistics vendors and ready to sell in Europe. Find them, reach them, get them to a call.
• European brands going to the US. Most of our current book is Italian. Turn what works with it into a motion for EU brands entering the US, starting from Italy.
• SEO and content. Search is our current growth focus. Own the blog, the landing pages and the keyword strategy, in English and Italian.
• Outbound, with sales. Work with our CSO on the US and Italy outbound campaigns: lists, sequences, messaging, and cutting what doesn't convert.
• The partner channel. Shopify agencies, EU market-entry advisors and marketing agencies refer brands to us on revenue share. One affiliate partner alone has brought in more than $100K in GMV. Make that a program with more partners like it.
• Measurement. Cost per signed client, conversion by channel, time to first shipment. You set up the tracking and report on it every month.

What we're looking for

• You've built pipeline for an early-stage B2B company and can show the numbers it produced.
• You know the US market. You understand how a US e-commerce founder buys and what gets them to reply.
• You do the work yourself: you write the copy, build the campaign and set up the tracking. There is no team to delegate to yet.
• You read a funnel in numbers and stop spending on a channel that doesn't pay back.
• Fluent with AI tools. Four people run this company because we automate everything we can, and marketing is no exception.
• Native or near-native English. The US is where most of our customers will come from.

Nice to have

• Experience marketing to e-commerce brands, or selling logistics, software or services to them.
• Hands-on with SEO, email campaigns and outbound tooling.
• Italian. Our current book and half our team work in it.

How we work

Four people, in person, in Milan. You'll work directly with the founders, with no layer between you and the decisions, and you'll talk to the brands we ship for and the operators we route through.

We're growing faster than we can build. Demand is there. This role makes it predictable.

The contract

Full-time on a P.IVA basis with SPS Fulfillment S.r.l.s. in Milan, plus equity participation in SPS Fulfillment, Inc. Pay depends on experience, and we'll talk numbers on the first call.

We're four people closing a funding round. What we're offering is ownership in the company and the chance to build its marketing from zero. If that trade isn't right for you, no hard feelings.