Growth-Focused Digital Marketing Data Analyst

Publicis Sapient

Lombardia

Hybrid

EUR 45,000 - 65,000

Full time

2 days ago

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Benefits offered by this job

Health benefits

Generous paid leave

Wellness program

Career growth & training

Job summary

Publicis Sapient is seeking a Middle Digital Marketing & Data Analyst to drive data-driven marketing decisions. You will monitor digital properties, manage tagging, and define KPIs to optimize campaigns and customer journeys.

Collaborating with Marketing, IT, UX/UI, and Business stakeholders, you will build dashboards using Looker Studio, Tableau, or Power BI and ensure data quality across platforms. Strong knowledge of GA4 and Adobe Analytics is required.

Qualifications

Experience as a Digital Analyst, Marketing Analyst, or similar role.
Strong knowledge of Google Analytics (GA4) and Adobe Analytics.
Experience with tag management tools (GA Tag Manager/Adobe Launch).
Experience building dashboards (Looker Studio/Tableau/Power BI/Excel).

Responsibilities

Monitor and analyze digital properties performance across websites, landing pages, and campaigns.
Define KPIs and build dashboards for marketing campaigns and customer journeys.
Support tagging and event tracking activities across platforms.
Create regular reports and presentations for stakeholders.
Ensure data quality and reliability for insights.