Performance Marketing Analytics Specialist

Agoda Company Pte. Ltd.; Lombardia; On-site; EUR 45,000 - 75,000; Full time

Job summary

Agoda, part of Booking Holdings, is seeking a data-driven Marketing Data Analyst to join our Performance Marketing team. You will work on search, display, and modeling to improve campaign performance and customer lifetime value using large-scale analytics and dashboards.

The role requires a Bachelor’s degree in a quantitative field, fluent English, strong numerical reasoning, and Excel proficiency. Exposure to SAS/R/SPSS/Python/SQL is a plus with room to grow in data science and digital

Qualifications

• Bachelor’s degree or higher from a top university in a quantitative field (computer science, mathematics, engineering, statistics or science).
• Ability to communicate fluently in English.
• Good numerical reasoning skills.
• Proficiency in Excel.

Responsibilities

• Search: experiment with text ads, bidding, and campaign structures on multiple search engines.
• Display: test, analyze, and optimize campaigns on social platforms.
• Modeling: analyze data, build models for optimization, and create dashboards for account managers.

Skills

Data analysis

SQL

Python

R

Tableau

Data mining

Data science

Excel

Business intelligence

Education

Bachelor’s degree in a quantitative field

Tools

SAS

R

SPSS

Python

VBA

SQL

Microsoft SQL Server

Job description

Agoda, part of Booking Holdings, is seeking a data-driven Marketing Data Analyst to join our Performance Marketing team. You will work on search, display, and modeling to improve campaign performance and customer lifetime value using large-scale analytics and dashboards.

The role requires a Bachelor’s degree in a quantitative field, fluent English, strong numerical reasoning, and Excel proficiency. Exposure to SAS/R/SPSS/Python/SQL is a plus with room to grow in data science and digital