Analytics & CRO Consulting Manager

WPP; Milano; Hybrid; EUR 31.000 - 56.000; Vollzeit

Benefits dieser Stelle

Corporate Benefits & Discounts

Employee Wellbeing Programs

Language Platform access

Zusammenfassung

WPP Media is seeking a skilled Manager, Consulting Analytics & CRO to lead analytics and experimentation initiatives for top clients in Milano, blending data with strategy to improve performance.

You will work across Adobe Analytics, GA4, GTM, and UX tools, translating complex data into actionable plans while collaborating with developers and stakeholders. A hybrid work model is offered with strong growth opportunities.

Qualifikationen

• Experience developing CRO and digital analytics strategies.
• Ability to draft detailed requirements/implementation documents.
• Communicate technical activities to developers clearly.
• Proficiency with Adobe Analytics, GA4, GTM.
• Experience with UX tools (Contentsquare, Hotjar, Clarity).
• Knowledge of consent management and privacy issues.
• Hands-on with Javascript, HTML, CSS.
• Fluency in English and Italian.

Aufgaben

• Lead CRO and Digital Analytics projects for high-profile clients.
• Ensure data is collected, transformed, and made actionable.
• Draft and present technical requirements to stakeholders.
• Collaborate with developers to implement analytics and personalization.
• Analyze data to drive marketing optimization and growth.

Kenntnisse

CRO strategies

Digital Analytics

Requirements drafting

Communicating to developers

Adobe Analytics

GA4

Google Tag Manager

Contentsquare

Hotjar

Clarity

Consent management

Javascript

HTML

CSS

Python

R

Experimentation

Personalization tools

English fluency

Italian fluency

Time management

Presentation skills

Tools

Adobe Analytics

GA4

Google Tag Manager

Contentsquare

Hotjar

Clarity

Piwik Pro

Piano Analytics

Data Studio

Tableau

Power BI

Python

R

Data visualization tools

Jobbeschreibung

WPP Media is seeking a skilled Manager, Consulting Analytics & CRO to lead analytics and experimentation initiatives for top clients in Milano, blending data with strategy to improve performance.

You will work across Adobe Analytics, GA4, GTM, and UX tools, translating complex data into actionable plans while collaborating with developers and stakeholders. A hybrid work model is offered with strong growth opportunities.