Growth-Driven Website & Lifecycle Marketing Lead

Jobgether; Italia; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Fully remote work

Full-time independent contractor

Direct leadership exposure

Strategy influence

Autonomy and ownership

Growth opportunities

Flexible, distributed team

Job summary

Jobgether is seeking a Website & Lifecycle Marketing Lead based in Italy to own the digital experience from acquisition to repeat customers. You will drive website optimization, lifecycle marketing, email campaigns, and consistent product messaging across lines.

Collaborate with leadership and cross-functional teams in a fully remote setting to influence conversion rates and recurring revenue. You will design customer journeys, manage onboarding and retention programs, and translate customer

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website optimization.
• Proven copywriting ability grounded in customer research and market insights.
• Experience building lifecycle or email programs with measurable revenue impact.
• Strong grasp of A/B testing, sample sizes, and meaningful metrics.
• End-to-end ownership from strategy to execution with minimal supervision.
• Excellent written English and persuasive messaging for diverse audiences.
• Analytical thinker who solves ambiguous problems with practical solutions.
• Adaptive, proactive, and able to handle fast-moving environments.
• Nice to have: experience with hybrid self-service and sales-led funnels; HubSpot or Pipedrive; AI prompts or knowledge bases; familiarity with manufacturing or print-on-demand.

Responsibilities

• Own website structure, messaging, and conversion performance for product pages.
• Design and optimize end-to-end customer journeys and retention campaigns.
• Develop differentiated positioning for each product line and segment.
• Plan and optimize lifecycle and marketing emails for acquisition through retention.
• Translate customer insights into stronger messaging and experiments.
• Track key metrics and demonstrate measurable impact on revenue and retention.
• Collaborate with leadership and product/design/engineering on marketing execution.

Skills

Website optimization

Lifecycle marketing

Email marketing

Copywriting

Analytics

A/B testing

Cross-functional collaboration

Education

CRM experience in marketing tools

Tools

HubSpot

Pipedrive

Job description

Jobgether is seeking a Website & Lifecycle Marketing Lead based in Italy to own the digital experience from acquisition to repeat customers. You will drive website optimization, lifecycle marketing, email campaigns, and consistent product messaging across lines.

Collaborate with leadership and cross-functional teams in a fully remote setting to influence conversion rates and recurring revenue. You will design customer journeys, manage onboarding and retention programs, and translate customer