Digital Marketing Manager (m/f/d)

Hotel Domani; Pescara; Ibrido; EUR 40.000 - 50.000; Tempo pieno

Descrizione del lavoro

BLUSERENA HOTELS & RESORTS is seeking a senior Digital Marketing Manager to accelerate digital growth and strengthen commercial performance. You will translate customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty.

Reporting to the Director of Marketing & Communication, you will lead a hands-on team, collaborate with commercial functions, and shape high-impact initiatives across the Group.

Competenze

• 8+ years in Digital Marketing, Performance Marketing or comparable roles.
• Proven experience leading digital marketing strategies, teams and cross-functional initiatives.
• Strong commercial mindset, linking marketing actions to revenue and growth.
• Advanced knowledge of Marketing Automation, CRM and Digital Analytics.
• Solid expertise in customer journeys, CRO, UX and digital conversion optimization.
• Experience managing budgets, forecasts and external partners.
• Fluent in Italian and English.

Mansioni

• Shape and execute the Group's Digital Marketing & Growth strategy, aligning priorities with revenue and brand objectives.
• Use data to identify opportunities and support strategic decisions.
• Develop growth initiatives across channels and customer segments with clear business cases.
• Lead the digital customer journey across acquisition, conversion, engagement, retention and loyalty.
• Plan and optimize full-funnel marketing across SEO, SEM, Paid Social, Display and email.
• Drive direct revenue, ROAS and ROI through testing and budget optimization.
• Manage website, booking engine, UX and CRO to improve performance.
• Develop CRM and loyalty initiatives through segmentation and automation.
• Collaborate with Revenue, Sales, Brand and Ops to translate priorities into actions.
• Build dashboards and forecasts; present insights to senior stakeholders.
• Oversee budgets and external media/partners to ensure quality.

Conoscenze

Digital Marketing

Performance Marketing

Analytical Skills

Strategic Thinking

Communication Skills

Stakeholder Management

Team Leadership

Commercial Mindset

Strumenti

CRM Tools

Marketing Automation Tools

Analytics Tools

Descrizione del lavoro

BLUSERENA HOTELS & RESORTS - ABOUT US

Our story began with a seaside hotel. Since then, our group has grown into an international organization. Today, we welcome our guests in 13 four- and five-star hotels and resorts, modern conference centers, and the prestigious Ethra Thalasso SPA. Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo, overlooking stunning beaches, as well as in Piedmont, in the Vialattea ski area. We offer approximately 4,200 rooms and, during peak seasons, employ around 2,500 people. We aim to provide our guests with moments they will remember forever. We listen to their wishes to create the holiday they dream of. We care for and respect the territories that host us, their environment, and their development. Thanks to all this, and to our daily commitment, we are able to offer unforgettable experiences with all the passion and care of authentic Italian hospitality.

POSITION OVERVIEW

Are you a senior digital marketing professional with a strong commercial mindset and the analytical skills to turn data into business decisions? Bluserena is looking for a Digital Marketing Manager to accelerate digital growth, strengthen commercial performance and shape high-impact business and marketing initiatives across the Group. Reporting to the Director of Marketing & Communication, you will play a key role in defining digital marketing priorities and translating customer, market and performance insights into strategies that drive acquisition, conversion, direct revenue, retention and loyalty. This role is designed for someone who combines strategic thinking with hands-on execution, challenges assumptions through data and works closely with commercial teams to identify opportunities, set priorities and deliver measurable growth.

LOCATION

The position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy.

KEY RESPONSIBILITIES

• Contribute to shaping and execute the Group's Digital Marketing & Growth strategy, aligning marketing priorities with commercial, revenue and brand objectives
• Use customer, market and performance data to identify business opportunities and support strategic and commercial decisions
• Develop growth initiatives across customer segments, channels and touchpoints, building clear business cases and measurable targets
• Lead the digital customer journey across acquisition, conversion, engagement, retention and loyalty
• Plan and optimize full-funnel performance marketing across SEO, SEM, Paid Social, Display, Metasearch, E-mail Marketing and Affiliate channels
• Drive direct revenue, ROAS, conversion and ROI through continuous testing, analysis and budget optimization
• Manage and drive the evolution of the website, booking engine, UX and CRO to improve customer experience and commercial performance
• Develop CRM and loyalty initiatives through segmentation, personalization, customer profiling and marketing automation
• Partner with Revenue Management, Sales, Brand and Operations to turn commercial priorities into integrated marketing actions
• Build dashboards, forecasts and performance reviews, translating complex data into clear recommendations for senior stakeholders
• Manage budgets and external media, digital, CRM and technology partners, ensuring accountability and quality of execution
• Promote a test-and-learn culture, digital innovation and continuous improvement across digital marketing activities and cross-functional initiatives

REQUIREMENTS & QUALIFICATIONS

• At least 8 years of experience in Digital Marketing, Performance Marketing or comparable roles
• Proven experience leading digital marketing strategies, teams, agencies and cross-functional initiatives
• Strong commercial mindset, with a track record of connecting marketing actions to revenue, conversion, profitability and business growth
• Excellent analytical skills and the ability to turn data, customer insights and market trends into strategic choices and actionable plans
• Advanced knowledge of Performance Marketing, CRM, Marketing Automation and Digital Analytics
• Solid expertise in customer journeys, CRO, UX and digital conversion optimization
• Experience managing budgets, forecasts, external partners and performance against business targets
• Strategic thinking, intellectual curiosity, problem-solving skills and a strong bias for action
• Excellent communication, influencing and stakeholder management skills
• Ability to thrive in a dynamic, fast-growing and challenging environment
• Experience in hospitality, travel, leisure or other consumer-driven industries is considered a plus
• Fluent in Italian and English

Salary Range in line with the pay transparency principles set out in EU Directive 2023/970:CCNL: Tourism - Federalberghi;Level: 1st Level - QB;RAL: €40.000 - €50.000

The final salary placement within this range will be determined based on an objective assessment of the candidate's skills, previous experience, and professional qualifications demonstrated throughout the selection process.

We do not request or use information regarding candidates' salary history.

This position is open to candidates of all genders, ages, physical abilities, sexual orientations, political opinions, religious beliefs, ethnic origins, and nationalities, in full compliance with applicable equal opportunity and anti-discrimination legislation.

By submitting your application, you declare that you have read the information available onwww.bluserena.it