Group CRM & Engagement Strategy Lead

Generali Italia; Milano; Ibrido; EUR 56.000 - 70.000; Tempo pieno

Vantaggi offerti da questo lavoro

Smart working

Flexible hours

Corporate welfare

Meal vouchers

Supplementary health insurance

Well-being initiatives

Training and development

Continuous learning paths

Career development

Internal mobility (international)

Descrizione del lavoro

Generali Italia is seeking a CRM and customer engagement leader to join the Group Customer Experience & Value Proposition function. You will shape the CRM roadmap, govern customer data, and drive omnichannel activation across markets.

In collaboration with Group IT, Data, and Enterprise Architecture, you will design scalable solutions, evaluate AI-enabled marketing, and ensure data privacy and responsible AI.

Competenze

• Deep understanding of CRM strategy and omnichannel engagement.
• Strong knowledge of CRM platforms, API integrations, and CDP capabilities.
• Ability to translate business objectives into scalable CRM solutions.
• Experience engaging with architects, engineers, and IT leaders.
• Knowledge of AI-enabled marketing and analytics.
• Proven ability to influence across functional teams.

Mansioni

• Develop and evolve the Group CRM and engagement strategy.
• Define customer view, consents, and preferences management.
• Shape CRM and marketing tech roadmap.
• Establish best practices for customer journeys and personalization.
• Collaborate with IT, Data, and EA to design scalable solutions.
• Evaluate emerging technologies and AI capabilities.
• Support markets with frameworks and capability development.
• Monitor capability performance and implement improvements.
• Ensure CRM capabilities align with business strategy.
• Represent Customer and Marketing in cross-functional initiatives.
• Define enterprise standards for CRM, campaigns, and engagement.
• Foster collaboration across Marketing, Technology, Data, and Local units.
• Ensure compliance with data privacy and responsible AI.
• Promote continuous learning and knowledge sharing.

Conoscenze

CRM Strategy

Omnichannel Engagement

API Integrations

Data Architecture

Salesforce Stack

Dynamics 365

Strategic Thinking

Stakeholder Influence

AI & Analytics

Innovation Mindset

Governance & Compliance

Insurance/FS Experience

Strumenti

Salesforce

Dynamics 365

SAP CRM

Oracle

Pega

Descrizione del lavoro

Generali Italia is seeking a CRM and customer engagement leader to join the Group Customer Experience & Value Proposition function. You will shape the CRM roadmap, govern customer data, and drive omnichannel activation across markets.

In collaboration with Group IT, Data, and Enterprise Architecture, you will design scalable solutions, evaluate AI-enabled marketing, and ensure data privacy and responsible AI.