Italy CRM Lead: Personalised Journeys & Growth

Amplifon SPA; Milano; Ibrido; EUR 66.000 - 73.000; Tempo pieno

Vantaggi offerti da questo lavoro

Welfare plan

Health Insurance

Pension scheme

Annual incentive

Descrizione del lavoro

Amplifon is seeking a Country CRM Manager for Italy to lead the CRM strategy, develop data-driven customer journeys, and drive personalized experiences across the lifecycle. You will work with Marketing, Sales, Digital, Data & Analytics and local business teams to translate CRM initiatives into measurable results.

You will collaborate with the Global CRM team, ensure alignment with global guidelines, and drive adoption of CRM platforms and marketing automation tools, including Salesforce.

Competenze

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Data Analytics, or related field.
• 7+ years of CRM and customer engagement experience in consumer-facing environments.
• Proven ability to design and manage end-to-end CRM campaigns.
• Strong knowledge of CRM platforms and marketing automation; Salesforce is a plus.
• Excellent analytics, segmentation, personalization and KPI measurement.
• Experience working cross-functionally with Marketing, Sales, Digital and Data & Analytics.

Mansioni

• Define and execute the CRM strategy and roadmap for the Italian market.
• Design and develop data-driven customer journeys and campaigns across the lifecycle.
• Manage CRM campaigns end-to-end from planning to performance analysis.
• Collaborate with stakeholders to align CRM initiatives with business priorities.
• Drive adoption of CRM platforms and marketing automation tools.
• Identify opportunities to test, optimize and scale CRM initiatives.
• Manage external agencies and partners when required.

Conoscenze

CRM strategy

Campaign design

Customer journeys

Data analytics

Stakeholder management

Marketing automation

Formazione

Bachelor’s or Master’s degree in Marketing, Business, Economics, Data Analytics, or a related field

Strumenti

Salesforce

Descrizione del lavoro

Amplifon is seeking a Country CRM Manager for Italy to lead the CRM strategy, develop data-driven customer journeys, and drive personalized experiences across the lifecycle. You will work with Marketing, Sales, Digital, Data & Analytics and local business teams to translate CRM initiatives into measurable results.

You will collaborate with the Global CRM team, ensure alignment with global guidelines, and drive adoption of CRM platforms and marketing automation tools, including Salesforce.