Global PR & Influencer Specialist, Child Safety & Lifestyle

CYBEX GMBH; Italia; Remote; EUR 42,000 - 65,000; Full time

Job summary

CYBEX in Milan is seeking a Specialist PR & VIP/Influencer for Child Safety & Lifestyle. You will lead global PR and influencer initiatives, build long-term relationships with key opinion leaders, and manage campaigns from briefing to reporting in a fast-paced international setting.

You'll coordinate product seeding, gifting, and paid campaigns, support media relations, and drive events and activations across markets.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Media Studies, International Relations or a related field.
• First experience in PR, influencer marketing, brand communications or a comparable role.
• Experience in premium lifestyle, fashion, parenting, design, consumer goods, automotive, technology or child safety.
• Strong understanding of influencer marketing and social media trends.
• Excellent organizational and project management skills with attention to detail.
• Ability to work in a fast-paced, international environment and manage multiple stakeholders.
• Fluent English; German is a plus.

Responsibilities

• Execute and support global PR, influencer and VIP strategies, aligning with brand positioning and objectives.
• Identify and build relationships with relevant influencers, VIPs and key opinion leaders across multiple sectors.
• Manage influencer collaborations end-to-end: outreach, contracts, seeding, briefing, approvals and timelines.
• Coordinate global product seeding, gifting and paid influencer campaigns across markets.
• Support global media relations with press materials, contacts and editorial opportunities.
• Plan and execute PR events, influencer activations and product launches.
• Collaborate with international markets and agencies to ensure consistency and share insights.
• Monitor activity and campaign results; prepare reports and recommendations.

Skills

PR & influencer marketing

Brand communications

Stakeholder management

Fluent English

German language (plus)

Education

Bachelor’s degree in Communications, Public Relations, Marketing, Media Studies, International Relations or a related field

Job description

CYBEX in Milan is seeking a Specialist PR & VIP/Influencer for Child Safety & Lifestyle. You will lead global PR and influencer initiatives, build long-term relationships with key opinion leaders, and manage campaigns from briefing to reporting in a fast-paced international setting.

You'll coordinate product seeding, gifting, and paid campaigns, support media relations, and drive events and activations across markets.