Assistant Retail and Content Activation Child Safety - Italy (m/f/d)

CYBEX GMBH; Vicenza; On-site; EUR 10,000 - 13,000; Part time

Job summary

CYBEX Italy invites a dynamic Assistant Retail and Content Activation candidate to support brand storytelling across social channels and retail partners. You will collaborate with Marketing and Sales to align campaigns, create engaging content, and assist with on-site activations in Italy.

The role requires strong Italian and English communication, willingness to travel up to 70%, and weekend work when needed, with exposure to international events and brand activations.

Qualifications

• Degree or ongoing studies in marketing, communications or a related field.
• Strong writing and communication skills in Italian and English.
• Interest in social media and digital marketing and ability to create original content.
• Willingness to travel up to 70% and occasional weekend work.

Responsibilities

• Create original social media content for retail partners.
• Develop editorial plans for key retail partners.
• Support marketing and Sales teams with campaigns and activation plans.
• Coordinate in-store POS materials and merchandising standards.
• Organize local events and trade fairs in Italy and abroad.

Skills

Social media

Content creation

Editorial planning

Event coordination

Education

Marketing/Communications student

Tools

Graphic design basics

Job description

Assistant Retail and Content Activation Child Safety - Italy (m/f/d)

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Create original and engaging social media content, acting as a brand ambassador, to be shared with selected retail partners for publication on their social channels
• Develop and execute tailored editorial plans for a portfolio of key retail partners
• Support the internal graphic design team in the creation of marketing materials and POS assets
• Collaborate closely with Marketing and Sales teams to align on campaigns, priorities, and activation plans
• Act as a key point of contact between regional Marketing, Sales, and Product Marketing teams
• Plan and carry out effective retail visit cycles based on business priorities and growth opportunities; travel across Italian regions on a rotating schedule to ensure consistent coverage
• Conduct in-store product training sessions, ensuring strong product knowledge and credibility
• Ensure excellence in POS implementation and merchandising standards in line with brand guidelines, including installation of POS materials and maintaining optimal in-store presentation
• Provide on-site support, address customer inquiries, and act as a trusted advisor on child safety solutions, ensuring accurate and responsible communication
• Organize and actively participate in local events, brand activations, and trade fairs (both local and international), including occasional weekend work; plan and deliver both online and offline events

Your Stroll to Cybex:

• Passion for marketing, digital marketing, sales, or a related field
• Strong organizational, time management, and planning skills, with the ability to prioritize tasks independently
• Excellent communication and interpersonal skills, with a collaborative and cross-functional mindset
• High attention to detail and a proactive, self-driven working style
• Strong affinity for social media, including hands-on experience with major platforms and a willingness to create original content
• Practical or mechanical skills are considered an advantage
• Professional proficiency in Italian and English, both spoken and written
• Willingness to travel extensively (up to 70% of working time), including regular overnight stays and working up to two Saturdays per month based on business needs
• Valid driving license; experience with trailer driving is considered an advantage

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.