Global Omnichannel Launch Architect

Viatris; Monza; On-site; EUR 100,000 - 160,000; Full time

Benefits offered by this job

Competitive salaries

Benefits

Inclusive environment

Job summary

Viatris seeks a Global Omnichannel Innovation & Launch Portfolio Lead to drive customer engagement across innovative products and launches. The role sits at the intersection of Global Marketing, Launch Excellence, Medical, Sales, and Analytics, shaping how Viatris engages customers across digital and Field Force channels.

The successful candidate will partner with priority markets, translate insights into Launch Plans, and design scalable engagement journeys using CRM, content, and AI-enabled

Qualifications

• Significant experience in pharmaceutical marketing, omnichannel, digital customer engagement or launch excellence.
• Experience supporting new product launches and innovative brands.
• Strong understanding of Go-To-Market models and cross-functional collaboration.

Responsibilities

• Embed Omnichannel into Innovation & Launch Strategy.
• Translate brand strategy and insights into customer engagement journeys.
• Lead end-to-end customer journeys for priority assets across pre-launch, launch, and post-launch.
• Define KPIs and establish frameworks for measurement and optimization.

Skills

Omnichannel strategy

Launch excellence

CRM & data

Stakeholder management

Digital engagement

Communication

Tools

CRM systems

Content management

Marketing automation

AI-enabled engagement

Job description

Viatris seeks a Global Omnichannel Innovation & Launch Portfolio Lead to drive customer engagement across innovative products and launches. The role sits at the intersection of Global Marketing, Launch Excellence, Medical, Sales, and Analytics, shaping how Viatris engages customers across digital and Field Force channels.

The successful candidate will partner with priority markets, translate insights into Launch Plans, and design scalable engagement journeys using CRM, content, and AI-enabled