Global Omnichannel Launch Innovator (Remote)

Viatris; Italia; Remote; EUR 80,000 - 120,000; Full time

Job summary

Viatris seeks a Global Omnichannel Innovation & Launch Portfolio Lead for a six-month+ assignment. You will embed customer engagement and omnichannel principles across launch planning, and design end-to-end journeys spanning pre-launch to post-launch, coordinating across Field, CRM, digital channels, content, and analytics.

You will bridge upstream strategy with downstream execution, partner with markets and build scalable, measurable engagement models for innovative products and launches.

Qualifications

• Significant experience in pharmaceutical marketing, omnichannel, and patient/customer engagement.
• Experience supporting new product launches and innovative brands.
• Strong understanding of pharmaceutical Go-to-Market models and cross-functional collaboration.
• Ability to translate strategy into practical, executable launch plans.
• Experience working across Global and Local teams in a matrix organization.
• Fluent English and excellent communication skills.

Responsibilities

• Lead the Global Omnichannel Launch framework for innovative assets.
• Partner with Global Brand and Launch teams to embed customer engagement from early launch stages.
• Design end-to-end customer journeys across pre-launch, launch, and post-launch.
• Coordinate with CRM, content, digital channels, and analytics for readiness and activation.
• Coach priority markets to adapt global strategies locally.
• Define KPIs and drive data-driven optimization across channels.

Skills

pharma marketing

omnichannel

customer engagement

launch excellence

Go-to-Market

CRM

Tools

CRM systems

Job description

Viatris seeks a Global Omnichannel Innovation & Launch Portfolio Lead for a six-month+ assignment. You will embed customer engagement and omnichannel principles across launch planning, and design end-to-end journeys spanning pre-launch to post-launch, coordinating across Field, CRM, digital channels, content, and analytics.

You will bridge upstream strategy with downstream execution, partner with markets and build scalable, measurable engagement models for innovative products and launches.