Global Industry GTM Strategist

Habasit; Vittorio Veneto; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Habasit is seeking a highly motivated marketing leader to define and drive the global go-to-market strategy for assigned industries and product lines, accelerating market penetration and profitable growth across regions. You will unite Market, Product, Commercial, and Marketing to translate customer insights into value propositions, competitive strategies, and effective market execution.

The role requires strong analytical skills, stakeholder influence in a matrix organization, and excellence in

Qualifications

• 7+ years in Product Marketing, Industry Marketing, or similar commercial roles.
• Experience in B2B industrial environments is required.
• Technical background preferred in engineering disciplines.
• Ability to influence cross-functional teams without direct authority.

Responsabilités

• Define and execute global go-to-market strategy for assigned industries and product lines.
• Own portfolio positioning, messaging, and lifecycle management across regions.
• Lead product launches with R&D, Operations, Sales, and Marketing, ensuring commercial readiness.
• Lead ongoing market and competitive intelligence to identify growth opportunities.
• Develop industry-specific marketing packages and sales tools; train commercial teams.
• Drive focus on Global Accounts and International Key Accounts; support account plans.

Connaissances

Strategic thinking

Stakeholder management

Market analysis

Go-to-market execution

Sales enablement

Training delivery

Formation

Mechanical Engineering

Industrial Engineering

Outils

Power BI

CRM systems

Marketing automation platforms

Description du poste

Habasit is seeking a highly motivated marketing leader to define and drive the global go-to-market strategy for assigned industries and product lines, accelerating market penetration and profitable growth across regions. You will unite Market, Product, Commercial, and Marketing to translate customer insights into value propositions, competitive strategies, and effective market execution.

The role requires strong analytical skills, stakeholder influence in a matrix organization, and excellence in