Global Growth & Strategic Marketing Lead

MyLime - Digital Product Passport; Cremona; On-site; EUR 60,000 - 90,000; Full time

Job summary

MyLime is seeking a Strategic Marketing & Business Development Manager to transform strategic ideas into measurable actions. You will work directly with the CEO, shaping brand positioning, digital campaigns and commercial opportunities across international markets.

The role emphasizes ownership, execution and an entrepreneurial mindset, leveraging AI tools to enhance research, content and proposals. Italian and English proficiency are essential.

Qualifications

• 3–5+ years of professional experience in B2B marketing, strategic communications, growth marketing, business development or related roles.
• Excellent English (C1 or above) and fluent Italian, both written and spoken.
• Outstanding verbal communication, storytelling and presentation skills.
• Practical knowledge of SEO, GEO, digital marketing and social media strategy.
• Advanced familiarity with AI tools for content production, research, presentation development and workflow optimization.
• Strong ability to develop high-quality commercial presentations and tailor them to specific clients and industries.
• Experience with CRM systems, analytics tools and marketing automation.

Responsibilities

• Independently conduct introductory meetings, discovery calls and initial product presentations with prospective clients.
• Communicate MyLime's value proposition confidently in Italian and English.
• Proactively contact prospective customers, partners and relevant industry stakeholders.
• Qualify commercial opportunities, understand customer needs and coordinate follow-up activities.
• Collaborate with Sales and Product teams to prepare tailored presentations and client-facing materials.
• Develop relationships with existing customers to create testimonials, case studies and co-marketing opportunities.

Skills

English proficiency

Italian fluency

Verbal communication

Storytelling

Presentation skills

SEO

GEO

Digital marketing strategy

AI tooling

CRM systems

Analytics tools

Marketing automation

Tools

CRM systems

Analytics tools

Marketing automation

Job description

MyLime is seeking a Strategic Marketing & Business Development Manager to transform strategic ideas into measurable actions. You will work directly with the CEO, shaping brand positioning, digital campaigns and commercial opportunities across international markets.

The role emphasizes ownership, execution and an entrepreneurial mindset, leveraging AI tools to enhance research, content and proposals. Italian and English proficiency are essential.