Global Customer Insights Senior Analyst

OTB Group; Lombardia; Hybrid; EUR 52,000 - 70,000; Full time

Benefits offered by this job

Flexible working hours

Smart working options

Supplementary health insurance

Supplementary pension plan

Exclusive discounts on group brands

Ticket Restaurant

Job summary

OTB is seeking a Global Customer Insights Senior Analyst to support CRM data governance, segmentation and analytics across luxury brands. You will help maintain a unified customer view and turn data into actionable insights for commercial decisions.

You will work with IT, Marketing and Retail to ensure data quality, develop KPI dashboards and contribute to predictive modeling and engagement programs, including the Loyalty Program, with a hands-on, execution-focused approach.

Qualifications

• 2-4 years' experience in CRM, Customer Insights, Data Analytics or related analytical role, ideally within luxury fashion retail.

Responsibilities

• Support CRM data governance and data quality checks, ensuring GDPR compliance and consent management.
• Maintain and update customer database segmentation for a unified view across touchpoints.
• Build and maintain CRM KPI reports and dashboards to track acquisition, engagement and retention.
• Analyze customer data and prepare actionable summaries for commercial and strategic decisions.
• Support development of predictive analytics and scoring models (e.g. churn, CLV).
• Define campaign targets and monitor performance; assist test-and-learn (A/B) activities.
• Contribute to models for one-to-many and one-to-one targeting.
• Assist in evaluating CRM and analytics tools with IT and external vendors.

Skills

CRM governance

Data analytics

KPI dashboards

Predictive modeling

A/B testing

Excel

BI tools

Stakeholder mgmt

English fluency

Big data handling

Tools

CRM platforms

AI familiarity

BI tools

Job description

OTB is an international fashion group comprising the iconic brands Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf. It also controls the Staff International and Brave Kid companies and holds a stake in American brand Amiri. OTB – short for “Only The Brave” – believes in the possibility of pushing beyond the frontiers of fashion and style to support the creativity of international talents and express in full the innovative spirit and uncompromising courage of its founder and chairman, Renzo Rosso. With more than 7,000 employees worldwide, the Group is founded on a digital approach centred on the consumer, a concrete long-term commitment to the creation of a sustainable, technologically driven business, and close attention to social issues through OTB Foundation.

Reporting to the Global Customer Insights Manager, the Global Customer Insights Senior Analyst supports CRM data governance, customer segmentation and analytics, helping maintain a reliable, unified customer view and turning customer data into insights and reporting that support commercial and strategic decisions.

The role is hands-on and execution-focused, covering data quality checks, KPI reporting, campaign analysis and support to predictive modeling and Customer Engagement Programs. It partners closely with the Global Customer Insights Manager and cross-functional teams (IT, Marketing, Retail) to ensure accurate, timely and actionable customer data across all touchpoints.

Key Responsibilities:

• Support CRM data governance and data quality checks, helping ensure compliance with privacy regulations (GDPR) and consent management, in partnership with IT.
• Maintain and update customer database segmentation, contributing to a single, unified customer view across all touchpoints.
• Build and maintain CRM KPI reports and dashboards to track acquisition, engagement and retention performance.
• Analyze customer data and prepare clear, actionable summaries to support commercial and strategic decisions.
• Support the development and maintenance of predictive analytics and scoring models (e.g. churn, CLV) under the guidance of the Manager.
• Help define campaign targets, monitor campaign performance and support test-and-learn (A/B testing) activities.
• Contribute to analytical and predictive models used for one-to-many and one-to-one targeting.
• Support the implementation and day-to-day management of Customer Engagement Programs, among which the Loyalty Program.
• Perform regular data quality controls and audits across CRM platforms and customer databases, flagging and helping resolve data integrity issues.
• Assist in the evaluation of CRM and customer analytics tools, coordinating with IT and external vendors as needed.

Requirements:

• 2-4 years' experience in CRM, Customer Insights, Data Analytics or a related analytical role, ideally within luxury or premium fashion retail.
• Working knowledge of CRM data governance, database segmentation and customer data management, including privacy and consent frameworks (GDPR).
• Hands-on experience with data analysis and reporting tools, with the ability to build clear KPI dashboards.
• Exposure to predictive/scoring models (e.g. churn, CLV) or strong interest in developing these skills.
• Experience supporting CRM campaign execution and monitoring, with a test-and-learn (A/B testing) mindset.
• Strong Excel and big data-handling skills; familiarity with AI is a big plus.
• Good knowledge of CRM platforms and BI tools is strongly appreciated
• Good stakeholder management skills, with the ability to work cross-functionally with IT, Marketing and Retail.
• Detail-oriented, analytical mindset with a proactive, hands-on approach.
• Genuine passion for the client and service excellence, and knowledgeable about the Fashion & Luxury industry.
• Fluent in English.

The final offer will be determined based on experience, skills, and level of responsibility. We are open to candidates with different levels of seniority.

What We Offer:

• A dynamic, and international work environment
• Continuous learning and professional development opportunities
• Exposure to multiple business functions and cross-functional collaboration
• Flexible working hours and smart working options
• Work-life balance initiatives
• Supplementary health insurance
• Supplementary pension plan
• Diversity and inclusion policies
• Corporate volunteering initiatives
• Exclusive discounts on OTB Group brands' products
• Ticket Restaurant

Diversity, Equity & Inclusion:

At OTB, we believe diversity is a strength: every perspective, background, and experience enriches our culture and fuels our creativity. We celebrate our differences and are proud to be an equal opportunity employer.

We welcome applications from all individuals regardless of gender, age, ethnicity, sexual orientation, disability, or any other personal characteristic.

Candidates who require reasonable accommodation at any stage of the selection process are encouraged to inform the HR team: we will take every necessary step to ensure equal opportunity to participate.