Senior Global CRM Insights Analyst – Luxury Fashion

OTB; Lombardia; Hybrid; EUR 52,000 - 70,000; Full time

Benefits offered by this job

Flexible working hours

Smart working options

Supplementary health insurance

Supplementary pension plan

Exclusive discounts on group brands

Ticket Restaurant

Job summary

OTB is seeking a Global Customer Insights Senior Analyst to support CRM data governance, segmentation and analytics across luxury brands. You will help maintain a unified customer view and turn data into actionable insights for commercial decisions.

You will work with IT, Marketing and Retail to ensure data quality, develop KPI dashboards and contribute to predictive modeling and engagement programs, including the Loyalty Program, with a hands-on, execution-focused approach.

Qualifications

• 2-4 years' experience in CRM, Customer Insights, Data Analytics or related analytical role, ideally within luxury fashion retail.

Responsibilities

• Support CRM data governance and data quality checks, ensuring GDPR compliance and consent management.
• Maintain and update customer database segmentation for a unified view across touchpoints.
• Build and maintain CRM KPI reports and dashboards to track acquisition, engagement and retention.
• Analyze customer data and prepare actionable summaries for commercial and strategic decisions.
• Support development of predictive analytics and scoring models (e.g. churn, CLV).
• Define campaign targets and monitor performance; assist test-and-learn (A/B) activities.
• Contribute to models for one-to-many and one-to-one targeting.
• Assist in evaluating CRM and analytics tools with IT and external vendors.

Skills

CRM governance

Data analytics

KPI dashboards

Predictive modeling

A/B testing

Excel

BI tools

Stakeholder mgmt

English fluency

Big data handling

Tools

CRM platforms

AI familiarity

BI tools

Job description

OTB is seeking a Global Customer Insights Senior Analyst to support CRM data governance, segmentation and analytics across luxury brands. You will help maintain a unified customer view and turn data into actionable insights for commercial decisions.

You will work with IT, Marketing and Retail to ensure data quality, develop KPI dashboards and contribute to predictive modeling and engagement programs, including the Loyalty Program, with a hands-on, execution-focused approach.