Global Customer Insights Analyst — Luxury Fashion

OTB; Vicenza; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Exclusive discounts on OTB Group brand

Ticket Restaurant

Supplementary health insurance

Supplementary pension plan

Job summary

OTB is seeking a Global Customer Insights Senior Analyst to safeguard CRM data governance and deliver unified customer insights. You will manage segmentation, build KPI dashboards, and support predictive analytics to guide commercial decisions across IT, Marketing and Retail.

You will collaborate with cross-functional teams, ensure GDPR/privacy compliance, and contribute to Customer Engagement Programs including the Loyalty Program.

Qualifications

• 2-4 years in CRM, Customer Insights, Data Analytics or related analytical role.
• Knowledge of GDPR, privacy and consent frameworks.
• Hands-on experience with data analysis and KPI dashboards.
• Exposure to predictive/scoring models (e.g. churn, CLV) or strong interest in developing these skills.

Responsibilities

• Support CRM data governance and data quality checks, ensuring GDPR/privacy compliance.
• Maintain and update customer segmentation for a unified view across touchpoints.
• Build and maintain CRM KPI reports and dashboards for acquisition, engagement and retention.
• Analyze customer data and prepare clear, actionable summaries for business decisions.
• Support development of predictive analytics and scoring models under supervision.
• Define campaign targets and monitor performance; support test-and-learn activities.
• Contribute to targeting models for one-to-many and one-to-one campaigns.
• Support Customer Engagement Programs, including the Loyalty Program.
• Conduct regular data quality audits across CRM platforms and vendor coordination.

Skills

CRM data governance

Data analytics

KPI reporting

A/B testing

Stakeholder management

English fluency

Tools

CRM platforms

BI tools

Excel

Predictive modeling

Job description

OTB is seeking a Global Customer Insights Senior Analyst to safeguard CRM data governance and deliver unified customer insights. You will manage segmentation, build KPI dashboards, and support predictive analytics to guide commercial decisions across IT, Marketing and Retail.

You will collaborate with cross-functional teams, ensure GDPR/privacy compliance, and contribute to Customer Engagement Programs including the Loyalty Program.