Brand Excellence Analyst

Marni; Lombardia; On-site; EUR 32,000 - 39,000; Full time

Benefits offered by this job

CCNL Industria

Flexible time and smart working

Meal vouchers

High-impact role within a fashionbrand

International Environment

Job summary

Marni is seeking a data-driven professional to join the Customer Insights & Omnichannel Performance team in Italy. Reporting to the Brand Excellence Manager, you will connect customer insights with commercial performance to enhance the customer experience and drive growth across Retail, E-commerce and CRM channels.

You will analyze data from multiple sources, develop dashboards, and identify opportunities to improve acquisition, retention and engagement.

Qualifications

• Degree in Economics, Business, Statistics, Marketing, Management Engineering or related field; 2–4 years in customer insights, CRM analytics or omnichannel business analysis, preferably in fashion or luxury.
• Connect data sources, interpret customer and retail KPIs, and communicate clear business recommendations; advanced Excel and PowerPoint skills; practical experience with Power BI or similar tools; working knowledge of CRM systems and customer analytics platforms.
• Ability to use AI tools like ChatGPT or Claude to support analysis and reporting; strong attention to detail; collaborative approach; excellent written and spoken English.

Responsibilities

• Analyse data from Retail, E-commerce, CRM and customer feedback sources; develop dashboards and reports for a consistent view of performance across regions and channels.
• Identify opportunities to strengthen customer acquisition, retention and engagement through analysis of purchasing behaviour, clienteling, CRM campaigns and in-store activations; combine indicators with NPS, mystery shopping and training data.
• Translate findings into practical recommendations; track actions and use AI tools to support analysis and reporting.

Skills

Analytical mindset

Strong communication

Attention to detail

Team player

English proficiency

Education

Bachelor's degree in Economics/Business/Statistics/Marketing/Management Engineering or related field

Tools

Power BI

CRM systems

PowerPoint

AI tools exposure

Job description

We are committed to creating empowering, emotive, and everyday designs that allow our customers the means to express themselves authentically, in every occasion.

#COLOROUTSIDETHELINES

We are looking for who is ready to make a difference, into an intercultural environment made of love and passion, talents and out of the box thinkers.

Customer Insights & Omnichannel Performance

Reporting to the Brand Excellence Manager, you will connect customer insights and commercial performance to improve the customer experience and support growth across channels.

Key Responsibilities

You will analyse data from Retail, E-commerce, CRM and customer feedback sources, developing dashboards and reports that provide a consistent view of performance across regions and channels.

Through the analysis of purchasing behaviour, clienteling activities, CRM campaigns and in-store activations, you will identify opportunities to strengthen customer acquisition, retention and engagement. You will combine commercial indicators with NPS, mystery shopping and training data to highlight areas for improvement across the customer journey.

Working with cross-functional teams, you will translate findings into practical recommendations, track agreed actions and use available AI tools to support analysis and reporting.

Requirements

You hold a degree in Economics, Business, Statistics, Marketing, Management Engineering or a related field, ideally with a focus on business or customer analytics. You have 2–4 years of experience in customer insights, CRM analytics or omnichannel business analysis, preferably within fashion or luxury.

You can connect different data sources, interpret customer and retail KPIs and communicate clear business recommendations. You bring advanced Excel and PowerPoint skills, practical experience with Power BI or similar tools, and a working knowledge of CRM systems and customer analytics platforms.

You can use AI tools such as ChatGPT or Claude to support analysis and reporting and critically assess their outputs. Strong attention to detail, a collaborative approach and excellent written and spoken English complete the profile.

What We Offer

• CCNL Industria
• Salary (gross annual): € 35.000
• Flexible time and smart working
• Meal vouchers
• High-impact role within a fashion brand with strong creative identity and international reach
• International Environment

#MRN

Creativity at Marni comes from differences. We nurture an inclusive environment where unique talents, cultures, and perspectives are recognized and encouraged to evolve together.

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