Global Client Development & CRM Strategy Director

LVMH; Roma; In loco; EUR 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Fendi is seeking a WW Client Development Director to define and lead the global CRM strategy, accelerating client acquisition, engagement, retention and loyalty across markets. You will translate the Maison vision into a clear, measurable plan and align Client Development, CRM, Clienteling and Private Clients worldwide.

You will own global segmentation and one-to-many campaigns, oversee the CRM calendar, partner with Retail, Omnichannel, Digital and Marketing, and drive VIC development

Competenze

• 10+ years in CRM, Client Development, Retail, or related field, preferably luxury.

Mansioni

• Define and lead the worldwide CRM strategy and roadmap, ensuring alignment with Fendi’s business, retail, marketing and omnichannel priorities.
• Own the strategy for one-to-many client communications, defining the framework for targeted and personalized CRM campaigns across key client segments, markets and moments of the client lifecycle.
• Define global segmentation and targeting strategies, leveraging behavioral, transactional and qualitative client data to increase relevance and effectiveness of client communications.
• Oversee the CRM campaign framework and calendar, balancing global priorities with local market needs and client relevance.
• Drive the evolution of client engagement through CRM campaigns, events, community development, personalization and innovative client experiences.
• Ensure a consistent and elevated Fendi client experience across physical and digital touchpoints.
• Define and lead the Client Development strategy in alignment with Maison’s business strategy.
• Establish clear priorities, frameworks and KPIs across client acquisition, engagement, retention, loyalty and VIC development.
• Leverage client data, CRM analytics and market insights to identify growth opportunities and translate them into actionable business strategies.
• Monitor and challenge Client Development performance across, ensuring measurable business impact and ROI.
• Define and lead the strategy for recruitment, development and retention of high-end clients and VICs.
• Build a strong VIC culture across the retail network and ensure alignment between Private Clients Relations, Client Development and Retail.
• Oversee key VIC initiatives and experiences, leveraging Fendi’s Roman heritage, culture and identity to create a distinctive client experience.
• Lead, develop and empower the Client Development team, with direct responsibility for the CRM team and a Private Clients Relations Managers
• Drive Client Development capabilities and best-practice sharing across the retail network.
• Build strong partnerships with Retail, Omnichannel, Digital, Marketing, and Client Services teams to ensure a holistic and seamless client strategy.

Descrizione del lavoro

Fendi is seeking a WW Client Development Director to define and lead the global CRM strategy, accelerating client acquisition, engagement, retention and loyalty across markets. You will translate the Maison vision into a clear, measurable plan and align Client Development, CRM, Clienteling and Private Clients worldwide.

You will own global segmentation and one-to-many campaigns, oversee the CRM calendar, partner with Retail, Omnichannel, Digital and Marketing, and drive VIC development