Global Clienteling & CRM Campaigns Lead

Ferrari; Lombardia; On-site; EUR 69,000 - 75,000; Full time

Benefits offered by this job

Company restaurant

Wellness options

Scholarships

Summer camp

Family Day

Job summary

Ferrari is seeking a Global Clienteling Tools & Campaigns Expert based in Milano to translate business needs into CRM tools, drive Salesforce roadmap, and enable boutiques with structured client engagement. You will orchestrate global campaigns, define guidelines, and monitor outcomes to continuously improve the client experience.

You will collaborate with Digital Solutions, IT, Legal and Ferrari Sportscar teams, supporting the rollout of CRM features and targeted outreach across the boutique

Qualifications

• 5+ years of experience in CRM, clienteling, retail marketing or customer engagement, ideally within luxury retail.
• Hands-on experience with CRM platforms; Salesforce experience strongly preferred.
• Ability to translate business needs into functional requirements, user processes and practical guidelines.
• Experience developing targeted client campaigns, segmentation logic, outreach plans and boutique activation toolkits.
• Strong project management skills, with the ability to coordinate multiple stakeholders, priorities and delivery streams.
• Analytical mindset and ability to interpret campaign and CRM usage results to improve execution.

Responsibilities

• Salesforce CRM Database and App development and coordination, coordinating testing, deployment, and adoption of new functionalities across HQ, regions and boutiques.
• In-store clienteling campaigns: translate launches into a structured global clienteling and outreach calendar, define briefs and guidelines, and drive segmentation and activation.
• Define gifting portfolio briefs and catalog/deployment guidelines for stores; coordinate prints and digital catalogs and EDMs for Cavallino Boutiques.
• Contribute to cross-functional CRM & Clienteling projects and special initiatives.

Skills

Salesforce CRM

CRM platforms

Campaign management

Project management

Analytical mindset

Fluent English

Tools

Salesforce

PowerBI

Job description

Ferrari is seeking a Global Clienteling Tools & Campaigns Expert based in Milano to translate business needs into CRM tools, drive Salesforce roadmap, and enable boutiques with structured client engagement. You will orchestrate global campaigns, define guidelines, and monitor outcomes to continuously improve the client experience.

You will collaborate with Digital Solutions, IT, Legal and Ferrari Sportscar teams, supporting the rollout of CRM features and targeted outreach across the boutique