Global Brand Strategy & Launch Lead

BVLGARI; Roma; On-site; EUR 54,000 - 66,000; Full time

Benefits offered by this job

Bonus scheme

Company benefits

Job summary

BVLGARI is seeking an experienced Brand Marketing Leader in Italy to define global brand strategies, translate priorities into actionable briefs, and coordinate cross-functional teams. You will manage end-to-end projects from strategy through launch, ensuring governance, timelines, and stakeholder alignment while driving creative, differentiated brand experiences.

The role requires 5–7 years in brand marketing or related fields, fluency in Italian and English, and a track record of delivering

Qualifications

• University degree in economics, management engineering, marketing or a related field.
• 5–7 years of relevant experience in brand marketing or project management.
• Proven ability to lead complex, multi-stakeholder, global projects from definition to execution.
• Solid project governance, planning and KPI definition capabilities.
• Experience in luxury, fashion, beauty or premium brands is highly valued.
• Fluency in Italian and English.

Responsibilities

• Lead development, coordination, and execution of global marketing strategies and project briefs.
• Define global brand marketing frameworks and translate objectives into clear priorities.
• Integrate input from Marketing, Sales, Training and others to ensure consistency.
• Lead cross-functional projects end-to-end from strategy to launch.
• Manage governance, timelines, dependencies, and stakeholder alignment.
• Drive creative and lateral thinking to deliver distinctive brand experiences.
• Partner with Research & Insights to define KPIs and assess impact.

Skills

Strategic thinking

Storytelling

Stakeholder management

Teamwork

Flexibility

Creativity

Fluency in Italian and English

Education

University Degree in Economics, Management Engineering, Marketing or similar field

Job description

BVLGARI is seeking an experienced Brand Marketing Leader in Italy to define global brand strategies, translate priorities into actionable briefs, and coordinate cross-functional teams. You will manage end-to-end projects from strategy through launch, ensuring governance, timelines, and stakeholder alignment while driving creative, differentiated brand experiences.

The role requires 5–7 years in brand marketing or related fields, fluency in Italian and English, and a track record of delivering