Brand Marketing Planning & Coordination

BVLGARI; Roma; On-site; EUR 54,000 - 66,000; Full time

Benefits offered by this job

Bonus scheme

Company benefits

Job summary

BVLGARI is seeking an experienced Brand Marketing Leader in Italy to define global brand strategies, translate priorities into actionable briefs, and coordinate cross-functional teams. You will manage end-to-end projects from strategy through launch, ensuring governance, timelines, and stakeholder alignment while driving creative, differentiated brand experiences.

The role requires 5–7 years in brand marketing or related fields, fluency in Italian and English, and a track record of delivering

Qualifications

• University degree in economics, management engineering, marketing or a related field.
• 5–7 years of relevant experience in brand marketing or project management.
• Proven ability to lead complex, multi-stakeholder, global projects from definition to execution.
• Solid project governance, planning and KPI definition capabilities.
• Experience in luxury, fashion, beauty or premium brands is highly valued.
• Fluency in Italian and English.

Responsibilities

• Lead development, coordination, and execution of global marketing strategies and project briefs.
• Define global brand marketing frameworks and translate objectives into clear priorities.
• Integrate input from Marketing, Sales, Training and others to ensure consistency.
• Lead cross-functional projects end-to-end from strategy to launch.
• Manage governance, timelines, dependencies, and stakeholder alignment.
• Drive creative and lateral thinking to deliver distinctive brand experiences.
• Partner with Research & Insights to define KPIs and assess impact.

Skills

Strategic thinking

Storytelling

Stakeholder management

Teamwork

Flexibility

Creativity

Fluency in Italian and English

Education

University Degree in Economics, Management Engineering, Marketing or similar field

Job description

This role leads the development, coordination, and execution of global marketing strategies and project briefs, translating the company’s brand ambition and business priorities into clear, compelling, and actionable direction. The profile will ensure consistent and high-quality delivery across all major brand initiatives by acting as a key reference point for cross-functional stakeholders.

• Define global brand marketing frameworks and strategies, translating brand ambition, business objectives, consumer insights, and market opportunities into clear priorities.
• Develop clear, compelling, and actionable global project briefs that provide a strong strategic foundation for execution.
• Integrate and critically assess input from Marketing & Communication, Sales, Training, and other key stakeholders to ensure strategic consistency and relevance.
• Lead complex, high-profile, and cross-functional projects end-to-end, from strategic definition through launch.
• Manage project governance, timelines, dependencies, and stakeholder alignment to ensure high-quality and timely delivery.
• Drive creative and lateral thinking, challenging conventional approaches to deliver distinctive and impactful brand experiences.
• Partner with the Research & Insights team to define project KPIs and success criteria, assessing executional excellence, strategic contribution, brand impact, and business relevance.

Technical Skills

• University Degree in Economics, Management Engineering, Marketing or similar field
• 5–7 years of relevant experience in brand marketing, project management, strategic consulting, or a related field
• Proven ability to lead complex, multi-stakeholder, and global projects from strategic definition through execution
• Solid project management capabilities, including governance, planning and KPI definition
• Previous experience in luxury, fashion, beauty or premium consumer brands is highly valued
• Fluency in Italian and English

Soft Skills

• Strategic thinking and business acumen
• Strong communication and storytelling skills, with the ability to translate complex information into inspiring and actionable direction
• Creative judgment and lateral thinking
• Stakeholder management and influencing skills
• Strong organizational skills
• Flexibility
• Teamwork spirit

For new joiners in this role in Italy, the initial annual gross salary is EUR 60.000

This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.

This role also provides for participation in a bonus scheme, at Bulgari’s discretion, based on factors such as individual and/or company performance.

In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.

The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.