Brand Marketing Planning & Coordination

LVMH; Roma; On-site; EUR 54,000 - 66,000; Full time

Benefits offered by this job

Bonus scheme

Additional benefits per policy

Job summary

Bulgari is seeking a senior marketing leader to guide global brand strategies and cross-functional execution from concept to launch. You will translate brand ambition into actionable briefs and align stakeholders across Marketing, Sales, and Training to ensure consistency and impact.

With 5–7 years in luxury marketing or related fields and fluency in Italian and English, you will drive governance, KPI definition, and high-quality delivery while nurturing strategic creativity and growth

Qualifications

• University degree in Economics, Management Engineering, Marketing or similar field.
• 5–7 years of relevant experience in brand marketing, project management, strategic consulting, or a related field.
• Proven ability to lead complex, multi-stakeholder, and global projects from strategic definition through execution.
• Solid project management capabilities, including governance, planning and KPI definition.
• Previous experience in luxury, fashion, beauty or premium consumer brands is highly valued.
• Fluency in Italian and English.

Responsibilities

• Define global brand marketing frameworks and strategies, translating brand ambition, business objectives, consumer insights, and market opportunities into clear priorities.
• Develop clear, compelling, and actionable global project briefs that provide a strong strategic foundation for execution.
• Integrate input from Marketing & Communication, Sales, Training, and other stakeholders to ensure strategic consistency.
• Lead complex, high-profile, and cross-functional projects end-to-end, from strategic definition through launch.
• Manage project governance, timelines, dependencies, and stakeholder alignment to ensure high-quality delivery.
• Drive creative and lateral thinking, challenging conventional approaches to deliver distinctive experiences.
• Partner with Research & Insights to define KPIs and assess execution, brand impact, and business relevance.

Skills

Brand marketing

Project management

Global coordination

Stakeholder management

Strategic thinking

Education

Economics degree

Management engineering

Marketing degree

Job description

This role leads the development, coordination, and execution of global marketing strategies and project briefs, translating the company’s brand ambition and business priorities into clear, compelling, and actionable direction. The profile will ensure consistent and high-quality delivery across all major brand initiatives by acting as a key reference point for cross-functional stakeholders.

Job responsibilities

• Define global brand marketing frameworks and strategies, translating brand ambition, business objectives, consumer insights, and market opportunities into clear priorities.
• Develop clear, compelling, and actionable global project briefs that provide a strong strategic foundation for execution.
• Integrate and critically assess input from Marketing & Communication, Sales, Training, and other key stakeholders to ensure strategic consistency and relevance.
• Lead complex, high-profile, and cross-functional projects end-to-end, from strategic definition through launch.
• Manage project governance, timelines, dependencies, and stakeholder alignment to ensure high-quality and timely delivery.
• Drive creative and lateral thinking, challenging conventional approaches to deliver distinctive and impactful brand experiences.
• Partner with the Research & Insights team to define project KPIs and success criteria, assessing executional excellence, strategic contribution, brand impact, and business relevance.

Profile

Technical Skills

• University Degree in Economics, Management Engineering, Marketing or similar field
• 5–7 years of relevant experience in brand marketing, project management, strategic consulting, or a related field
• Proven ability to lead complex, multi-stakeholder, and global projects from strategic definition through execution
• Solid project management capabilities, including governance, planning and KPI definition
• Previous experience in luxury, fashion, beauty or premium consumer brands is highly valued
• Fluency in Italian and English

Soft Skills

• Strategic thinking and business acumen
• Strong communication and storytelling skills, with the ability to translate complex information into inspiring and actionable direction
• Creative judgment and lateral thinking
• Stakeholder management and influencing skills
• Strong organizational skills
• Flexibility
• Teamwork spirit

Additional information

For new joiners in this role in Italy, the initial annual gross salary is EUR 60.000

This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.

This role also provides for participation in a bonus scheme, at Bulgari’s discretion, based upon factors such as individual and/or company performance.

In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.

The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.

Bvlgariwas founded in the heart of Rome in 1884.Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.
Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiquesand hotels.
Demonstrated through its numerous philanthropic partnerships,Bvlgarideeply believes in innovating the present for a sustainable future through its commitmentto Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.