Brand Insights & Strategy Analyst

LVMH Group; Roma; In loco; EUR 43.000 - 53.000; Tempo pieno

Descrizione del lavoro

Bulgari in Rome seeks a Brand Marketing professional to work with Project Management and Research & Insights teams to assess global marketing and retail initiatives, translate market insights into actionable recommendations, and strengthen brand desirability and business performance.

You will lead post-project analyses, monitor KPIs, support KPI definition, and develop competitive intelligence to guide brief development and cross-functional collaboration.

Competenze

• University degree in Marketing, Market Research, Business Analytics or related field.
• 3–5 years of experience in a similar role, preferably within the luxury industry.
• Strong quantitative and qualitative analytical skills, with proven ability to interpret complex data, identify meaningful patterns and translate findings into clear insights and recommendations.
• Solid understanding of marketing strategies, media channels and performance metrics.
• Excellent command of Microsoft Office applications, particularly advanced Excel and PowerPoint.
• Fluency in written and spoken Italian and English is required.

Mansioni

• Evaluate performance of key brand activations, including global campaigns, product launches and events, by synthesizing qualitative and quantitative data into post-project reports and actionable recommendations to optimize marketing strategies and ROI.
• Monitor ongoing KPIs for key projects, sharing relevant insights with Brand Marketing, Project Managers and senior management.
• Contribute actively to project brief development and KPI definition.
• Ensure consistent alignment and sharing of key project information, updates and timelines within and beyond the team, supporting cross-functional coordination.
• Collaborate with internal stakeholders on the development of project launch packages.
• Monitor and analyze competitors’ marketing strategies, delivering competitive intelligence reports and insights.

Conoscenze

Analytical skills

Marketing strategy knowledge

Fluency in Italian and English

Formazione

University degree in Marketing, Market Research, Business Analytics or related field

Strumenti

Microsoft Excel

PowerPoint

Descrizione del lavoro

Bulgari in Rome seeks a Brand Marketing professional to work with Project Management and Research & Insights teams to assess global marketing and retail initiatives, translate market insights into actionable recommendations, and strengthen brand desirability and business performance.

You will lead post-project analyses, monitor KPIs, support KPI definition, and develop competitive intelligence to guide brief development and cross-functional collaboration.