Brand Marketing Insights

LVMH Group; Roma; In loco; EUR 43.000 - 53.000; Tempo pieno

Descrizione del lavoro

Bulgari in Rome seeks a Brand Marketing professional to work with Project Management and Research & Insights teams to assess global marketing and retail initiatives, translate market insights into actionable recommendations, and strengthen brand desirability and business performance.

You will lead post-project analyses, monitor KPIs, support KPI definition, and develop competitive intelligence to guide brief development and cross-functional collaboration.

Competenze

• University degree in Marketing, Market Research, Business Analytics or related field.
• 3–5 years of experience in a similar role, preferably within the luxury industry.
• Strong quantitative and qualitative analytical skills, with proven ability to interpret complex data, identify meaningful patterns and translate findings into clear insights and recommendations.
• Solid understanding of marketing strategies, media channels and performance metrics.
• Excellent command of Microsoft Office applications, particularly advanced Excel and PowerPoint.
• Fluency in written and spoken Italian and English is required.

Mansioni

• Evaluate performance of key brand activations, including global campaigns, product launches and events, by synthesizing qualitative and quantitative data into post-project reports and actionable recommendations to optimize marketing strategies and ROI.
• Monitor ongoing KPIs for key projects, sharing relevant insights with Brand Marketing, Project Managers and senior management.
• Contribute actively to project brief development and KPI definition.
• Ensure consistent alignment and sharing of key project information, updates and timelines within and beyond the team, supporting cross-functional coordination.
• Collaborate with internal stakeholders on the development of project launch packages.
• Monitor and analyze competitors’ marketing strategies, delivering competitive intelligence reports and insights.

Conoscenze

Analytical skills

Marketing strategy knowledge

Fluency in Italian and English

Formazione

University degree in Marketing, Market Research, Business Analytics or related field

Strumenti

Microsoft Excel

PowerPoint

Descrizione del lavoro

Within the Brand Marketing department, the candidate will work closely with the Project Management and Research & Insights teams to assess the effectiveness of global marketing and retail initiatives, support project brief development and implementation, and translate market and competitive insights into clear, actionable recommendations aimed at strengthening brand desirability and business performance.

Job responsibilities

Main Accountabilities

Post-Project Insights and Analysis:

• Evaluate the performance of key brand activations, including global campaigns, product launches and events, by synthesizing qualitative and quantitative data into comprehensive post-project reports and actionable recommendations to optimize future marketing strategies and maximize ROI.
• Monitor ongoing KPIs for key projects, ensuring timely sharing of relevant insights with Brand Marketing, Project Managers and senior management.

Project Planning:

• Contribute actively to project brief development and KPI definition.
• Ensure consistent alignment and sharing of key project information, updates and timelines within and beyond the team, supporting cross-functional coordination and operational efficiency.
• Collaborate with internal stakeholders on the development of project launch packages

Competitive Marketing Monitoring & Strategic Insights:

• Monitor and analyze key competitors’ marketing strategies, campaigns and experiential activations, delivering regular competitive intelligence reports and strategic insights in collaboration with central and local teams.
• Provide relevant insights to support project brief development.
• Develop and share quarterly reports on key competitors, highlighting relevant trends and strategic implications.
• Consolidate and share key market and consumer insights to support brand and business decision-making.
• Conduct detailed monthly monitoring of key competitors’ paid media activities to support the development of strategic marketing frameworks.

Profile

Technical Skills

• University degree in Marketing, Market Research, Business Analytics or related field
• 3–5 years of experience in a similar role, preferably within the luxury industry
• Strong quantitative and qualitative analytical skills, with proven ability to interpret complex data, identify meaningful patterns and translate findings into clear insights and recommendations
• Solid understanding of marketing strategies, media channels and performance metrics
• Excellent command of Microsoft Office applications, particularly advanced Excel and PowerPoint
• Fluency in written and spoken Italian and English is required

Soft Skills

• Strategic and Critical Thinking
• Strong organizational skills, with the ability to manage multiple priorities
• High degree of flexibility and adaptability
• Proactive approach and collaborative mindset
• Accuracy and attention to detail

Additional information

For new joiners in this role in Italy, the initial annual gross salary is EUR 48.000

This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs.

In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies.

The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.

Bvlgariwas founded in the heart of Rome in 1884.Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.
Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiquesand hotels.
Demonstrated through its numerous philanthropic partnerships,Bvlgarideeply believes in innovating the present for a sustainable future through its commitmentto Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.