Global Brand Planning Lead

LVMH; Roma; On-site; EUR 54,000 - 66,000; Full time

Benefits offered by this job

Bonus scheme

Additional benefits per policy

Job summary

Bulgari is seeking a senior marketing leader to guide global brand strategies and cross-functional execution from concept to launch. You will translate brand ambition into actionable briefs and align stakeholders across Marketing, Sales, and Training to ensure consistency and impact.

With 5–7 years in luxury marketing or related fields and fluency in Italian and English, you will drive governance, KPI definition, and high-quality delivery while nurturing strategic creativity and growth

Qualifications

• University degree in Economics, Management Engineering, Marketing or similar field.
• 5–7 years of relevant experience in brand marketing, project management, strategic consulting, or a related field.
• Proven ability to lead complex, multi-stakeholder, and global projects from strategic definition through execution.
• Solid project management capabilities, including governance, planning and KPI definition.
• Previous experience in luxury, fashion, beauty or premium consumer brands is highly valued.
• Fluency in Italian and English.

Responsibilities

• Define global brand marketing frameworks and strategies, translating brand ambition, business objectives, consumer insights, and market opportunities into clear priorities.
• Develop clear, compelling, and actionable global project briefs that provide a strong strategic foundation for execution.
• Integrate input from Marketing & Communication, Sales, Training, and other stakeholders to ensure strategic consistency.
• Lead complex, high-profile, and cross-functional projects end-to-end, from strategic definition through launch.
• Manage project governance, timelines, dependencies, and stakeholder alignment to ensure high-quality delivery.
• Drive creative and lateral thinking, challenging conventional approaches to deliver distinctive experiences.
• Partner with Research & Insights to define KPIs and assess execution, brand impact, and business relevance.

Skills

Brand marketing

Project management

Global coordination

Stakeholder management

Strategic thinking

Education

Economics degree

Management engineering

Marketing degree

Job description

Bulgari is seeking a senior marketing leader to guide global brand strategies and cross-functional execution from concept to launch. You will translate brand ambition into actionable briefs and align stakeholders across Marketing, Sales, and Training to ensure consistency and impact.

With 5–7 years in luxury marketing or related fields and fluency in Italian and English, you will drive governance, KPI definition, and high-quality delivery while nurturing strategic creativity and growth