Brand Marketing Insights

Bvlgari; Roma; In loco; EUR 43.000 - 53.000; Tempo pieno

Descrizione del lavoro

Bvlgari in Italia cerca una figura nel dipartimento Brand Marketing per lavorare a stretto contatto con Project Management e Research & Insights, valutando l’efficacia delle iniziative globali e supportando lo sviluppo di brief di progetto.

La risorsa condurrà analisi qualitative e quantitative, produrrà report post‑progetto e KPI, offrendo raccomandazioni in chiave ROI e posizionamento del marchio in vista di campagne, lanci e eventi.

Competenze

• Laurea in Marketing, Market Research, Business Analytics o campo correlato.
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Mansioni

• Valutare l’efficacia delle campagne globali di marketing e retail e supportare lo sviluppo di brief di progetto.
• Svolgere attività di post-progetto: reportistica, sintesi di insight e raccomandazioni per ROI.
• Monitorare KPI di progetti e condividere insight con Brand Marketing e management.
• Collaborare allo sviluppo di piani di lancio prodotto e pack comunicazionali.
• Analizzare campagne dei concorrenti e produrre report trimestrali con profondi insight strategici.

Conoscenze

Analytical skills

Data interpretation

Strategic thinking

Formazione

Laurea in Marketing o analoga

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Mission

Within the Brand Marketing department, the candidate will work closely with the Project Management and Research & Insights teams to assess the effectiveness of global marketing and retail initiatives, support project brief development and implementation, and translate market and competitive insights into clear, actionable recommendations aimed at strengthening brand desirability and business performance.

Posizione

Mission

Within the Brand Marketing department, the candidate will work closely with the Project Management and Research & Insights teams to assess the effectiveness of global marketing and retail initiatives, support project brief development and implementation, and translate market and competitive insights into clear, actionable recommendations aimed at strengthening brand desirability and business performance.

Responsabilità del lavoro

Main Accountabilities

Post-Project Insights and Analysis

• Evaluate the performance of key brand activations, including global campaigns, product launches and events, by synthesizing qualitative and quantitative data into comprehensive post-project reports and actionable recommendations to optimize future marketing strategies and maximize ROI.
• Monitor ongoing KPIs for key projects, ensuring timely sharing of relevant insights with Brand Marketing, Project Managers and senior management.

Project Planning

• Contribute actively to project brief development and KPI definition.
• Ensure consistent alignment and sharing of key project information, updates and timelines within and beyond the team, supporting cross-functional coordination and operational efficiency.
• Collaborate with internal stakeholders on the development of project launch packages

Competitive Marketing Monitoring & Strategic Insights

• Monitor and analyze key competitors' marketing strategies, campaigns and experiential activations, delivering regular competitive intelligence reports and strategic insights in collaboration with central and local teams.
• Provide relevant insights to support project brief development.
• Develop and share quarterly reports on key competitors, highlighting relevant trends and strategic implications.
• Consolidate and share key market and consumer insights to support brand and business decision-making.
• Conduct detailed monthly monitoring of key competitors' paid media activities to support the development of strategic marketing frameworks.

Profilo

Technical Skills

• University degree in Marketing, Market Research, Business Analytics or related field
• 3-5 years of experience in a similar role, preferably within the luxury industry
• Strong quantitative and qualitative analytical skills, with proven ability to interpret complex data, identify meaningful patterns and translate findings into clear insights and recommendations
• Solid understanding of marketing strategies, media channels and performance metrics
• Excellent command of Microsoft Office applications, particularly advanced Excel and PowerPoint
• Fluency in written and spoken Italian and English is required

Soft Skills

• Strategic and Critical Thinking
• Strong organizational skills, with the ability to manage multiple priorities
• Effective communication skills
• High degree of flexibility and adaptability
• Proactive approach and collaborative mindset
• Accuracy and attention to detail

Informazioni aggiuntive per i candidati

For new joiners in this role in Italy, the initial annual gross salary is EUR 48.000 This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs. In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies. The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.