Brand Manager - Licensed Brands

Safilo; Padova; In loco; EUR 32.400 - 39.600; Tempo pieno

Vantaggi offerti da questo lavoro

Smart work mode

Occhialeria – Impiegati classification

Health insurance

Performance bonus

Canteen on site

Descrizione del lavoro

Safilo in Padua seeks a Global Brand Manager to lead assigned eyewear brands within the Licensed Brands Marketing Area. You will drive brand strategy, manage licensing relationships, and shape collections and go-to-market initiatives from the Padua headquarters.

The role requires 5+ years in Marketing/Brand Management, strong English, and advanced Excel/PowerPoint skills. A data-driven, cross-functional leader with P&L savvy will thrive in our dynamic, international environment.

Competenze

• At least 5 years of professional experience in Marketing and/or Brand Management.
• Experience in the eyewear industry is a plus.
• Excellent written and spoken English skills.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Strong data-driven mindset with analytical skills.
• Solid understanding of P&L and profitability/margin analysis.
• Strong marketing planning capabilities with KPIs.
• Demonstrates problem-solving and teamwork while handling multiple projects.
• Motivated to work in a dynamic and international environment.

Mansioni

• Develop strategy for assigned brands in line with company and licensor objectives, with P&L responsibility.
• Manage licensing agreements and act as main contact between licensors and Safilo.
• Oversee collections: briefs, selection, pricing, forecasting, and lifecycle management.
• Define annual marketing plans based on brand performance and distribution strategies.
• Manage product collections, briefs, pricing, ranking, and lifecycle.
• Monitor sales, plans, and marketing spend; identify risks and actions for profitability.
• Develop financial objectives and guidelines for distribution.
• Coordinate cross-functional teams on special projects and ensure implementation.
• Drive GTM tools and training to communicate product features and value propositions.

Conoscenze

Brand management

Marketing strategy

Data analysis

English proficiency

Excel

PowerPoint

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Who We Are Looking For

We are currently looking for a Global Brand Manager to join the Licensed Brands Marketing Area for our Padua Headquarter. The person will be responsible for the assigned brands.

Who We Are Looking For

We are currently looking for a Global Brand Manager to join the Licensed Brands Marketing Area for our Padua Headquarter. The person will be responsible for the assigned brands.

Your Responsibilities

• Developing the strategy for the assigned brands in line with the company’s and licensor’s objectives, while sharing responsibility for their P&L performance.
• Manage Licensing Agreements, acting as the primary point of contact between Licensors and Safilo, fostering effective and long-term partnerships, and ensuring the implementation of agreements throughout the various stages of the contract lifecycle.
• Manage collections (including the development of commercial briefs, collection selection and approval with Licensors, pricing, sales forecasting, creation of conceptual selling tools, and lifecycle management of collections);
• Defining annual marketing plans by gathering commercial feedback on brand performance across local markets, collection positioning, and distribution strategies, and by developing growth initiatives for the assigned brands across product development, communication, and trade marketing activities.
• Manage product collections, including the preparation of commercial briefs, collection selection and approval with internal stakeholders, pricing strategy, product ranking, and lifecycle management.
• Monitor sales performance, business plans, and marketing expenditures, identifying potential risks and issues and recommending actions to ensure brand growth and profitability targets are achieved.
• Develop financial objectives and provide strategic direction and guidelines for distribution.
• Manage special projects, contributing to their conception, providing key inputs, coordinating cross-functional teams, and overseeing successful implementation.
• Drive Go-to-Market (GTM) tools and initiatives, with a strong focus on training support, ensuring the effective development and communication of product features, benefits, and value propositions to diverse stakeholder groups.

You Are The Person We Are Looking For If

• You have at least 5 years of professional experience in Marketing and/or Brand Management.
• Experience in the eyewear industry, with knowledge of product characteristics and market dynamics, is considered a plus.
• You have excellent written and spoken English skills.
• You are highly proficient in the Microsoft Office Suite, particularly Excel and PowerPoint.
• You have a strong data-driven mindset, with advanced analytical skills and the ability to translate data into actionable business insights;
• You have a solid understanding of profit and loss statements (P&L) and expertise in profitability and margin analysis;
• You have strong marketing planning capabilities, with a sound knowledge of marketing and communication strategies, tools, techniques, and key performance indicators (KPIs).
• You demonstrate excellent problem-solving skills and enjoy working in a team while managing multiple projects simultaneously.
• You are motivated to work in a dynamic and international environment.

What We Offer

• A Smart work mode that allows you to live your work-life balance (2 days a week/free location)
• National Collective Labour Agreement and Job Classification: Occhialeria – Impiegati
• Salary: starting from 36,000€. The salary and job classification level will be determined based on objective criteria, regardless of gender, such as experience, skills, and seniority.
• Variable compensation: not provided
• Company canteen, smart working, performance bonus, health insurance as per collective agreement