Brand Manager - Licensed Brands

EMEA3 Recruitment; Padova; Ibrido; EUR 32.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Smart working

Health insurance as per collective

Company canteen

Performance bonus

Descrizione del lavoro

Safilo is seeking a Global Brand Manager to join the Licensed Brands Marketing Area at the Padua Headquarter. You will own brand strategy, manage licensing agreements, and drive GTM initiatives across product development, marketing, and trade channels.

The role requires 5+ years in Marketing/Brand Management, preferably in eyewear, with strong English communication and advanced Excel/PowerPoint skills. You will work in a dynamic, international environment with a smart work model (2 days remote).

Competenze

• At least 5 years of professional experience in Marketing and/or Brand Management.
• Experience in eyewear industry is a plus.
• Excellent written and spoken English skills.
• Strong proficiency in MS Office, especially Excel and PowerPoint.
• Data-driven mindset with strong analytical skills and ability to translate data into insights.
• Solid understanding of profit and loss statements (P&L) and profitability/margin analysis.
• Strong marketing planning capabilities with knowledge of KPIs and strategies.
• Demonstrated problem-solving skills and ability to manage multiple projects simultaneously.
• Motivated to work in a dynamic and international environment.

Mansioni

• Develop strategy for assigned brands aligned with company and licensor objectives, and manage P&L performance.
• Manage Licensing Agreements and act as primary contact between Licensors and Safilo.
• Oversee collections development, briefs, pricing, forecasting, and lifecycle management.
• Define annual marketing plans using market feedback, performance data, and growth initiatives across product development and trade marketing.
• Manage product collections, briefs, sourcing with internal stakeholders, pricing, and lifecycle management.
• Monitor sales performance, financial plans, and marketing expenditures; identify risks and propose actions.
• Develop financial objectives and distribution guidelines.
• Lead special projects with cross-functional teams and oversee implementation.
• Drive GTM tools and training to communicate product features and value propositions.

Conoscenze

Brand management

Marketing strategy

Data analytics

P&L understanding

KPI analysis

Team collaboration

English communication

Problem solving

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Job description

Who we are looking for:

We are currently looking for a Global Brand Manager to join the Licensed Brands Marketing Area for our Padua Headquarter. The person will be responsible for the assigned brands.

Your responsibilities:

• Developing the strategy for the assigned brands in line with the company’s and licensor’s objectives, while sharing responsibility for their P&L performance.
• Manage Licensing Agreements, acting as the primary point of contact between Licensors and Safilo, fostering effective and long-term partnerships, and ensuring the implementation of agreements throughout the various stages of the contract lifecycle.
• Manage collections (including the development of commercial briefs, collection selection and approval with Licensors, pricing, sales forecasting, creation of conceptual selling tools, and lifecycle management of collections);
• Defining annual marketing plans by gathering commercial feedback on brand performance across local markets, collection positioning, and distribution strategies, and by developing growth initiatives for the assigned brands across product development, communication, and trade marketing activities.
• Manage product collections, including the preparation of commercial briefs, collection selection and approval with internal stakeholders, pricing strategy, product ranking, and lifecycle management.
• Monitor sales performance, business plans, and marketing expenditures, identifying potential risks and issues and recommending actions to ensure brand growth and profitability targets are achieved.
• Develop financial objectives and provide strategic direction and guidelines for distribution.
• Manage special projects, contributing to their conception, providing key inputs, coordinating cross-functional teams, and overseeing successful implementation.
• Drive Go-to-Market (GTM) tools and initiatives, with a strong focus on training support, ensuring the effective development and communication of product features, benefits, and value propositions to diverse stakeholder groups.

You are the person we are looking for if:

• You have at least 5 years of professional experience in Marketing and/or Brand Management.
• Experience in the eyewear industry, with knowledge of product characteristics and market dynamics, is considered a plus.
• You have excellent written and spoken English skills.
• You are highly proficient in the Microsoft Office Suite, particularly Excel and PowerPoint.
• You have a strong data-driven mindset, with advanced analytical skills and the ability to translate data into actionable business insights;
• You have a solid understanding of profit and loss statements (P&L) and expertise in profitability and margin analysis;
• You have strong marketing planning capabilities, with a sound knowledge of marketing and communication strategies, tools, techniques, and key performance indicators (KPIs).
• You demonstrate excellent problem-solving skills and enjoy working in a team while managing multiple projects simultaneously.
• You are motivated to work in a dynamic and international environment.

What we offer:

• A Smart work mode that allows you to live your work-life balance (2 days a week/free location)
• National Collective Labour Agreement and Job Classification: Occhialeria – Impiegati
• Salary: starting from 36,000€.
  The salary and job classification level will be determined based on objective criteria, regardless of gender, such as experience, skills, and seniority.
• Variable compensation: not provided
• Company canteen, smart working, performance bonus, health insurance as per collective agreement