Global Brand Manager – Eyewear Licensing & GTM Leader

EMEA3 Recruitment; Padova; Ibrido; EUR 32.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Smart working

Health insurance as per collective

Company canteen

Performance bonus

Descrizione del lavoro

Safilo is seeking a Global Brand Manager to join the Licensed Brands Marketing Area at the Padua Headquarter. You will own brand strategy, manage licensing agreements, and drive GTM initiatives across product development, marketing, and trade channels.

The role requires 5+ years in Marketing/Brand Management, preferably in eyewear, with strong English communication and advanced Excel/PowerPoint skills. You will work in a dynamic, international environment with a smart work model (2 days remote).

Competenze

• At least 5 years of professional experience in Marketing and/or Brand Management.
• Experience in eyewear industry is a plus.
• Excellent written and spoken English skills.
• Strong proficiency in MS Office, especially Excel and PowerPoint.
• Data-driven mindset with strong analytical skills and ability to translate data into insights.
• Solid understanding of profit and loss statements (P&L) and profitability/margin analysis.
• Strong marketing planning capabilities with knowledge of KPIs and strategies.
• Demonstrated problem-solving skills and ability to manage multiple projects simultaneously.
• Motivated to work in a dynamic and international environment.

Mansioni

• Develop strategy for assigned brands aligned with company and licensor objectives, and manage P&L performance.
• Manage Licensing Agreements and act as primary contact between Licensors and Safilo.
• Oversee collections development, briefs, pricing, forecasting, and lifecycle management.
• Define annual marketing plans using market feedback, performance data, and growth initiatives across product development and trade marketing.
• Manage product collections, briefs, sourcing with internal stakeholders, pricing, and lifecycle management.
• Monitor sales performance, financial plans, and marketing expenditures; identify risks and propose actions.
• Develop financial objectives and distribution guidelines.
• Lead special projects with cross-functional teams and oversee implementation.
• Drive GTM tools and training to communicate product features and value propositions.

Conoscenze

Brand management

Marketing strategy

Data analytics

P&L understanding

KPI analysis

Team collaboration

English communication

Problem solving

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Safilo is seeking a Global Brand Manager to join the Licensed Brands Marketing Area at the Padua Headquarter. You will own brand strategy, manage licensing agreements, and drive GTM initiatives across product development, marketing, and trade channels.

The role requires 5+ years in Marketing/Brand Management, preferably in eyewear, with strong English communication and advanced Excel/PowerPoint skills. You will work in a dynamic, international environment with a smart work model (2 days remote).