E-commerce Personalization Strategist

Jobtailor; Brugherio; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Jobtailor in Lombardy, Italy seeks a hands‑on Personalization Specialist to drive optimization across web and app ecosystems. You will lead personalization strategy, collaborate with Digital Store, Content, and A/B testing teams to calendar campaigns, and ensure successful tests translate into daily voucher initiatives.

Ideal candidates have 3–5 years in digital roles, solid Adobe Target/Analytics experience, and a strong CRO/UX mindset, with fluency in Italian and English.

Competenze

• Bachelor’s degree in Digital Marketing or a related field.
• 3–5 years of solid experience in similar roles within a digital environment.
• Proven hands‑on experience with Adobe Target and Adobe Analytics.
• Strong understanding of CRO, UX, and personalization.
• Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs.
• Excellent knowledge of digital and non‑digital tools used for performance analysis.
• The ability to work effectively across functions in a fast‑paced digital environment.
• Strong planning, organizational, and prioritization skills.
• Native‑level Italian and fluent English.

Mansioni

• Supports QVC Italy in personalization and UX optimization activities across web and app.
• Responsible for leading the strategy, implementation, and quality control of personalization initiatives.
• Partnering with Digital Store, Content, and A/B testing teams for personalization calendars.
• Transitioning successful tests into daily operations supporting voucher campaigns.
• Collaborating with Store Programming and Trading teams to design personalization strategies.
• Ensuring personalized content is delivered across all platforms.
• Analyzing and reporting weekly test results to drive revenue growth.
• Mentoring team members and contributing to process improvement.

Conoscenze

Adobe Target

Adobe Analytics

CRO

UX Optimization

Digital Marketing

A/B Testing

Data Interpretation

Performance Analysis

Mentoring

Planning

Collaboration

Prioritization

Formazione

Bachelor’s degree in Digital Marketing

Strumenti

Adobe Target

Adobe Analytics

Descrizione del lavoro

Jobtailor in Lombardy, Italy seeks a hands‑on Personalization Specialist to drive optimization across web and app ecosystems. You will lead personalization strategy, collaborate with Digital Store, Content, and A/B testing teams to calendar campaigns, and ensure successful tests translate into daily voucher initiatives.

Ideal candidates have 3–5 years in digital roles, solid Adobe Target/Analytics experience, and a strong CRO/UX mindset, with fluency in Italian and English.