E‑Commerce Personalization Lead — CRO & A/B Testing

QVC, Inc.

Brugherio

Ibrido

EUR 32.000 - 40.000

Tempo pieno

14 giorni+

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Vantaggi offerti da questo lavoro

Health care benefits

Company discounts

Employee assistance program

Parental leave

Tuition reimbursement

401(k)

Descrizione del lavoro

QVC Group is seeking a Digital Personalization Leader in Brugherio, Italy, with hybrid work arrangements. You will own end-to-end personalization across the digital store, partnering with cross-functional teams to optimize the customer journey and drive revenue.

The role requires 3–5 years in digital/personalization roles, strong CRO/UX expertise, and fluency in Italian and English. You will work with Adobe Target/Analytics and Tableau, contributing to strategic calendars and ongoing

Competenze

Bachelor’s degree in Digital Marketing or related field.
3–5 years of experience in digital/personalization roles.
Hands-on experience with Adobe Target and Adobe Analytics.
Strong CRO/UX knowledge for optimizing customer journeys.

Mansioni

End-to-End Personalization Ownership: lead strategy, implementation, and quality control of digital store personalization across the customer journey.
Strategy & Test Coordination: work with Digital Store, Content, and A/B testing teams to build calendars and tailor experiences.
Scaling Tests & Uniqodo: transition successful tests into daily ops; support Retention with Uniqodo to deploy voucher campaigns.
Homepage & App Optimization: design personalization strategies for key pages to drive sales and category goals.
Segment & Platform Relevance: deliver high-value, personalized content across platforms for specific segments.
Approval & Performance Analysis: sign off on personalization measures and report weekly results.
Team Guidance & Tool Improvement: mentor team members and improve processes.