Digital Store Personalization Lead - Italy (UX/CRO)

Jobtailor; Brugherio; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Jobtailor is seeking a digital personalization specialist to support QVC Italy across web and app personalization. You will lead strategy, implementation, and quality control of store personalization initiatives, driving customer engagement and retention.

Work with cross-functional teams to design personalization for key pages, deliver targeted content to segments, and sign off on measures. Mentoring and process improvement are part of the role.

Competenze

• Bachelor's degree in Digital Marketing or related field.
• 3-5 years of solid experience in similar roles within a digital environment.
• Hands-on experience with Adobe Target and Adobe Analytics.
• Strong understanding of CRO, UX, and personalization.
• Solid commercial and analytical mindset.
• Excellent knowledge of digital tools for performance analysis.
• Strong planning, organizational, and prioritization skills.
• Native-level Italian and fluent English.

Mansioni

• Supporting QVC Italy in personalization and UX optimization activities across web and app.
• Leading the strategy, implementation, and quality control of digital stores personalization initiatives.
• Partnering with teams to build and coordinate personalization calendars.
• Transitioning successful tests into daily operations with Retention team.
• Collaborating to design personalization strategies for key pages.
• Ensuring personalized content is delivered to specific customer segments.
• Acting as the final sign-off authority for personalization measures.
• Mentoring team members and improving processes and strategies.

Conoscenze

Adobe Target

Adobe Analytics

CRO

UX Optimization

Digital Marketing

Performance Analysis

Customer Segmentation

Mentoring

Planning Skills

Organizational Skills

Formazione

Bachelor's degree in Digital Marketing

Strumenti

Adobe Target

Adobe Analytics

Descrizione del lavoro

Jobtailor is seeking a digital personalization specialist to support QVC Italy across web and app personalization. You will lead strategy, implementation, and quality control of store personalization initiatives, driving customer engagement and retention.

Work with cross-functional teams to design personalization for key pages, deliver targeted content to segments, and sign off on measures. Mentoring and process improvement are part of the role.