Digital Store E-Commerce Personalization Specialist

Jobtailor; Brugherio; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Jobtailor in Lombardy, Italy seeks a hands‑on Personalization Specialist to drive optimization across web and app ecosystems. You will lead personalization strategy, collaborate with Digital Store, Content, and A/B testing teams to calendar campaigns, and ensure successful tests translate into daily voucher initiatives.

Ideal candidates have 3–5 years in digital roles, solid Adobe Target/Analytics experience, and a strong CRO/UX mindset, with fluency in Italian and English.

Competenze

• Bachelor’s degree in Digital Marketing or a related field.
• 3–5 years of solid experience in similar roles within a digital environment.
• Proven hands‑on experience with Adobe Target and Adobe Analytics.
• Strong understanding of CRO, UX, and personalization.
• Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs.
• Excellent knowledge of digital and non‑digital tools used for performance analysis.
• The ability to work effectively across functions in a fast‑paced digital environment.
• Strong planning, organizational, and prioritization skills.
• Native‑level Italian and fluent English.

Mansioni

• Supports QVC Italy in personalization and UX optimization activities across web and app.
• Responsible for leading the strategy, implementation, and quality control of personalization initiatives.
• Partnering with Digital Store, Content, and A/B testing teams for personalization calendars.
• Transitioning successful tests into daily operations supporting voucher campaigns.
• Collaborating with Store Programming and Trading teams to design personalization strategies.
• Ensuring personalized content is delivered across all platforms.
• Analyzing and reporting weekly test results to drive revenue growth.
• Mentoring team members and contributing to process improvement.

Conoscenze

Adobe Target

Adobe Analytics

CRO

UX Optimization

Digital Marketing

A/B Testing

Data Interpretation

Performance Analysis

Mentoring

Planning

Collaboration

Prioritization

Formazione

Bachelor’s degree in Digital Marketing

Strumenti

Adobe Target

Adobe Analytics

Descrizione del lavoro

• Supports QVC Italy in personalization and UX optimization activities across web and app


• Responsible for leading the strategy, implementation, and quality control of personalization initiatives


• Partnering with Digital Store, Content, and A/B testing teams for personalization calendars


• Transitioning successful tests into daily operations supporting voucher campaigns


• Collaborating with Store Programming and Trading teams to design personalization strategies


• Ensuring personalized content is delivered across all platforms


• Analyzing and reporting weekly test results to drive revenue growth


• Mentoring team members and contributing to process improvement

Requirements

• Bachelor’s degree in Digital Marketing or a related field


• 3–5 years of solid experience in similar roles within a digital environment


• Proven hands‑on experience with Adobe Target and Adobe Analytics


• Strong understanding of CRO, UX, and personalization


• Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs


• Excellent knowledge of digital and non‑digital tools used for performance analysis


• The ability to work effectively across functions in a fast‑paced digital environment


• Strong planning, organizational, and prioritization skills


• Native‑level Italian and fluent English

Core Competencies

Demonstrates expertise in personalization strategies and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to drive revenue growth through data‑driven decision‑making. Strong analytical skills and the ability to mentor team members while collaborating effectively across digital functions are essential.

Highest-signal resume keywords

• Adobe Target


• Adobe Analytics


• CRO


• UX Optimization


• Digital Marketing

ATS Optimization Keywords

Hard Skills

• Personalization Strategy


• Performance Analysis


• Data Interpretation


• A/B Testing


• Digital KPIs

Soft Skills

• Mentoring


• Organizational Skills


• Planning


• Collaboration


• Prioritization

Industry Keywords

• Digital Environment


• Revenue Growth


• Content Strategy


• Voucher Campaigns


• Fast-Paced Environment

Tools & Technologies

• Digital Tools


• Non-Digital Tools