Digital Store E-Commerce Personalization Specialist

QVC, Inc.; Brugherio; In loco; EUR 32.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health‑care benefits (beginning day 1)

401(k)

Tuition reimbursement

Paid time off

Descrizione del lavoro

QVC, Inc. in Italy is seeking a Digital Store E-Commerce Personalization Specialist to own and optimize the customer journey across web and app, boosting conversion and digital performance.

You will work hybrid from Brugherio, collaborating with cross‑functional teams, leveraging Adobe Target and Analytics to design, test, and scale personalized experiences. The role requires 3–5 years of relevant experience and fluency in Italian and English.

Competenze

• Bachelor's degree in Digital Marketing or related field.
• 3–5 years experience in digital/personalization roles.
• Hands-on experience with Adobe Target and Adobe Analytics.
• Strong CRO, UX and personalization understanding.

Mansioni

• Own end-to-end personalization strategy and execution for digital store.
• Coordinate strategy and tests with local and international teams.
• Scale successful tests into daily operations and support voucher campaigns.
• Collaborate on homepage and app personalization across pages.
• Analyze and report weekly test results and optimize content across platforms.

Conoscenze

Digital marketing

CRO

UX

Analytical thinking

English fluency

Italian native

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Adobe Target

Adobe Analytics

Tableau

Excel

AEM

Descrizione del lavoro

Digital Store E-Commerce Personalization Specialist

Supports QVC Italy and leads personalization and UX optimization activities across web and app to improve customer experience, conversion, and digital performance.

Where you'll work

This full-time permanent role is hybrid, requiring presence at our offices in Brugherio (MB) for several days each month.

Responsibilities

• End-to-end personalization ownership: lead the strategy, implementation, and quality control of all digital store personalization initiatives.
• Strategy & test coordination: partner with Digital Store, Content, and A/B testing teams locally and internationally to build and coordinate personalization calendars.
• Scaling tests & Uniqodo voucher promotion support: transition successful tests into daily operations and support voucher campaigns.
• Homepage & app optimization: collaborate with Store Programming and Trading teams to design personalization strategies for key pages and the app.
• Segment & platform relevance: ensure high‑value personalized content is delivered across all platforms, tailored to specific customer segments.
• Approval & performance analysis: serve as final sign‑off authority and analyze & report weekly test results.
• Team guidance & tool improvement: mentor team members and improve processes and strategies.

Qualifications

• Bachelor's degree in Digital Marketing or a related field.
• 3–5 years solid experience in similar roles within a digital environment, ideally in a multichannel or e‑commerce personalization setting.
• Hands‑on experience with Adobe Target and Adobe Analytics.
• Strong understanding of CRO, UX, and personalization with ability to optimize the customer journey.
• Commercial and analytical mindset; interpret key digital KPIs such as Conversion Rate, Session Rate, Bounce Rate, and CTR.
• Excellent knowledge of Adobe Analytics, Adobe Target, Tableau, and Excel; AEM tool is a plus.
• Ability to work effectively across functions in a fast‑paced digital environment.
• Strong planning, organizational and prioritization skills; detail‑oriented and results‑driven.
• Native‑level Italian and fluent English.

Compensation & Benefits

Salary: 32,000.00 € – 40,000.00 € per year.

Benefits include competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, company discounts, health‑care benefits (beginning on day 1), 401(k), and tuition reimbursement.

Equal Opportunity

QVC Group is committed to inclusion and belonging for all and ensures equal employment opportunities for all team members and candidates. We are an equal opportunity employer and are committed to a barrier‑free employment process. Reasonable accommodations are available; please contact us for assistance.