Senior PPC Specialist

Jobtailor; Milano; In loco; EUR 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Jobtailor is seeking an experienced Paid Media Lead to plan, implement, and optimize multi-platform campaigns across Google Ads, Meta, Microsoft Ads, and programmatic channels in Milan. You will monitor KPIs, provide insights on ROAS, and collaborate with SEO, CRM, Analytics, and Content teams to drive omnichannel success.

You will also run A/B tests, optimize targeting and creatives, and support expansion into new international markets, reporting to the Digital Marketing & Analytics Manager.

Competenze

• At least 6 years of experience managing multi-platform paid media campaigns in agencies or large organizations.
• Strong proficiency in SA360, Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic platforms.
• Experience with Adobe Analytics (preferred) or GA4 and GTM.
• Desirable background in fashion, luxury, or e-commerce.
• Strong analytical mindset with attention to detail and ability to work with large datasets.
• Fluent English required; Italian proficiency is a plus.

Mansioni

• Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads, and Criteo.
• Leverage SA360 to manage large-scale paid search campaigns.
• Monitor KPIs, develop performance reports, and provide insights on ROAS and customer journey.
• Collaborate with SEO, CRM, Media, Analytics, and Content teams for omnichannel strategies.
• Conduct A/B testing and optimize targeting, creatives, and campaigns.
• Support paid media strategies for new international markets and audience segments.
• Build relationships with internal teams and external stakeholders for cross-functional collaboration.
• Drive innovation by evaluating and adopting new tools and best practices.

Conoscenze

Search Ads 360 Proficiency

Google Ads Management

Microsoft Ads Expertise

Programmatic Advertising Experience

Analytical Mindset

A/B Testing

Performance Reporting

Data Analysis

Campaign Optimization

Attention to Detail

Collaboration

Relationship Building

E-commerce

Fashion

Luxury

Omnichannel Marketing

Customer Journey

Strumenti

Meta Business Manager

Adobe Analytics

Google Analytics 4

Google Tag Manager

Descrizione del lavoro

• Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo


• Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns


• Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS


• Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies


• Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance


• Support the development and execution of paid media strategies for new international markets and audience segments


• Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration


• Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness


• Report directly to the Digital Marketing & Analytics Manager

Requirements

• At least 6 years of experience managing multi-platform paid media campaigns within agencies or established, complex organizations


• Strong proficiency in Search Ads 360 (or equivalent), Google Ads, Microsoft Ads, Meta Business Manager, and Programmatic Advertising platforms


• Experience with Adobe Analytics (preferred) or Google Analytics 4 and Google Tag Manager


• Previous experience in the fashion, luxury, or e-commerce industry is highly desirable


• Strong analytical mindset, with exceptional attention to detail and the ability to interpret and work with large datasets


• Fluent English is required


• Native or professional proficiency in Italian is a plus

Core Competencies

Expertise in managing and optimizing multi-platform paid media campaigns, with a strong focus on leveraging Search Ads 360, Google Ads, and Microsoft Ads. Proven ability to analyze performance metrics and collaborate across teams to enhance campaign effectiveness in the fashion, luxury, or e-commerce sectors.

Highest-signal resume keywords

• Search Ads 360 Proficiency


• Google Ads Management


• Microsoft Ads Expertise


• Programmatic Advertising Experience


• Analytical Mindset

ATS Optimization Keywords

Hard Skills

• Paid Media Campaign Management


• A/B Testing


• Performance Reporting


• Data Analysis


• Campaign Optimization

Soft Skills

• Attention to Detail


• Collaboration


• Relationship Building

Industry Keywords

• E-commerce


• Fashion


• Luxury


• Omnichannel Marketing


• Customer Journey

Tools & Technologies

• Meta Business Manager


• Adobe Analytics


• Google Analytics 4


• Google Tag Manager