Digital Marketing Specialist - Media Strategy, Italy

electrolux; Assago; In loco; EUR 34.000 - 41.000; Tempo pieno

Descrizione del lavoro

Electrolux Group is hiring a Digital Marketing Specialist to influence media strategy and campaign performance in Italy. Based in Assago, you will collaborate with D2C, E-commerce, and external agencies to drive awareness and conversions for Electrolux and AEG brands.

You will manage media plans, optimize Google, TikTok, and Meta campaigns, and contribute to affiliate programs. Fluency in Italian and English is required, with Spanish/French as a plus.

Competenze

• Solid experience in digital marketing, media strategy and execution, media plans management and knowledge of media landscape and media metrics.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok is required.
• Familiarity with affiliate programs is a plus (like AWIN or TradeDoubler).
• Fluent in Italian and English. Spanish and/or French are considered as a plus.

Mansioni

• Development and execution of annual media strategies for Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram).
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP).
• Support the execution and monitoring of affiliate marketing campaigns with the goal of driving sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations.

Conoscenze

Digital marketing

Media strategy

Campaign management

Analytical mindset

Strumenti

Google Analytics

Google Ads

Meta Ads Manager

Amazon Ads Manager

TikTok

Descrizione del lavoro

Electrolux Group is hiring a Digital Marketing Specialist to influence media strategy and campaign performance in Italy. Based in Assago, you will collaborate with D2C, E-commerce, and external agencies to drive awareness and conversions for Electrolux and AEG brands.

You will manage media plans, optimize Google, TikTok, and Meta campaigns, and contribute to affiliate programs. Fluency in Italian and English is required, with Spanish/French as a plus.