Digital Product Marketing Specialist - SEO & Content

Agilent Technologies; Torino; In loco; EUR 17.856 - 24.552; Tempo pieno

Descrizione del lavoro

Agilent Technologies in Torino is seeking a Digital Product Specialist to join the Vacuum Product Business Unit. You will collaborate with product content & communication manager, product managers, and other functions to create and publish digital assets and optimize content for search engines.

The role emphasizes digital marketing fundamentals, SEO, and data-driven insights using Google Analytics. English fluency is required; Italian is preferred.

Competenze

• Recent graduate (within the last 2 years) with a Bachelor’s or Master’s degree in Marketing, Communication, Economics, Engineering, or similar.
• Previous experience in digital marketing and/or with SEO would be an advantage.
• Strong Excel skills is a requirement. Knowledge of Google Analytics, or another data analysis tool is an advantage.
• Full fluency in English. Fluency of Italian is preferable but not required.

Mansioni

• Assist in creation and publishing of digital assets, including web pages.
• Focus on digital product content optimization and search engine optimization (SEO).
• Work closely with other team members on tactics to promote digital content and drive traffic to web pages concentrating mostly on organic traffic improvement.
• Support E-commerce activities, including creation/maintenance of e-store content, such as new images, technical specifications, and filters.
• Analyze keywords and digital traffic/web pages performance using Google Analytics, Google Search Console and other data tools and platforms adopted by the company.
• Collaborate on digital projects of web content migration to new platforms and their adaptation to new user experience.

Conoscenze

SEO

Excel

Google Analytics

Digital marketing

Formazione

Bachelor's or Master’s degree in Marketing/Communications/Economics/Engineering

Strumenti

Google Analytics

Descrizione del lavoro

Agilent Technologies in Torino is seeking a Digital Product Specialist to join the Vacuum Product Business Unit. You will collaborate with product content & communication manager, product managers, and other functions to create and publish digital assets and optimize content for search engines.

The role emphasizes digital marketing fundamentals, SEO, and data-driven insights using Google Analytics. English fluency is required; Italian is preferred.