Digital Marketing Specialist

Allianz; Monza; On-site; EUR 45,000 - 50,000; Full time

Job summary

Allianz is seeking a seasoned digital marketing leader to design and drive campaigns for online life insurance products (TCM) within the Direct Protection team. You will optimize acquisition, retention, and conversions using data-driven insights while coordinating with agencies, IT, and cross-functional partners across international markets.

You will report insights to leadership, shape market expansion, and manage broker and partner relationships.

Qualifications

• Bachelor in Marketing or related field.
• 5–10 years in digital marketing or digital distribution, ideally in life insurance or financial services.
• Proven D2C experience and online funnel management.
• Fluent in Italian and English (written and spoken).
• Generative AI knowledge is a plus.

Responsibilities

• Design and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals.
• Develop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights.
• Coordinate with external agencies and partners to manage social media, PPC, and lead generation.
• Provide cross-functional support to Direct Business operations for alignment across departments.
• Monitor digital KPIs and adjust strategies for ongoing performance improvement.
• Maintain brand and layout consistency across digital touchpoints per group standards and local markets.
• Prepare performance reports with strategic insights for Head of Direct Protection Business and Branch Manager.
• Manage relationships with brokers, affinity groups, and business partners to grow opportunities.
• Collaborate with IT to implement website changes and support new digital initiatives.

Skills

D2C experience

Online funnel management

Generative AI knowledge

Data analysis

Stakeholder management

Cross-functional collaboration

Analytical mindset

Education

Bachelor in Marketing

Tools

Digital marketing tools

Job description

In this role you will design and drive digital marketing for online life insurance products, focusing on Term Life (TCM) and direct distribution. You will work within the Direct Protection business to optimize acquisition, retention, and conversion through data-driven campaigns and AI-enabled tooling. You’ll collaborate with agencies, IT, and cross-functional teams to ensure brand consistency and measurable performance. This is an opportunity to shape digital journeys for protection products in an international, inclusive environment. You will report insights to leadership and contribute to market expansion and partner relationships.

• salary range 45,000–50,000 gross
• employment under National Collective Labor Agreement for Insurance Companies
• company-wide inclusion and equal opportunity policies
• international and cross-functional collaboration
• opportunity for professional growth and development
• Design and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals
• Develop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights
• Coordinate with external agencies and partners to manage social media, PPC, and lead generation
• Provide cross-functional support to Direct Business operations for alignment across departments
• Monitor digital KPIs and adjust strategies for ongoing performance improvement
• Maintain brand and layout consistency across digital touchpoints per group standards and local markets
• Prepare performance reports with strategic insights for Head of Direct Protection Business and Branch Manager
• Manage relationships with brokers, affinity groups, and business partners to grow opportunities
• Collaborate with IT to implement website changes and support new digital initiatives
• Bachelor in Marketing
• 5–10 years in digital marketing or digital distribution, ideally in life insurance or financial services
• Proven D2C experience and online funnel management
• Fluent in Italian and English (written and spoken)
• Generative AI knowledge a plus
• Proficiency with digital marketing tools and platforms
• Strong analytical mindset with ability to translate data into action
• Excellent communication and stakeholder management in international, cross-functional settings
• Proactive, results-oriented problem-solver
• proactive
• digital marketing tools and platforms
• data analysis and interpretation
• Generative AI knowledge