AI-Driven Life Insurance Digital Growth Strategist

Allianz Global Life Dac; Friuli-Venezia Giulia; On-site; EUR 45,000 - 50,000; Full time

Job summary

Allianz Global Life Dac is seeking an experienced Digital Marketing Specialist focused on online distribution of protection products. The role requires hands-on digital marketing, strong data analytics, and AI-driven approaches within life insurance.

You will collaborate with brokers and partners while aligning with group standards and local market needs. The role demands 5–10 years in digital marketing or distribution, fluency in Italian and English, and a proactive, results-oriented mindset.

Qualifications

• Bachelor's degree in Marketing, Economics or related field.
• 5–10 years in digital marketing or digital distribution roles.
• Direct-to-consumer and online funnel experience.
• Generative AI knowledge is a plus.

Responsibilities

• Design and run digital marketing campaigns for online life insurance products.
• Develop online sales funnels to boost acquisition and conversions.
• Coordinate with agencies and partners for social media and PPC.
• Support Direct Protection operations across departments.
• Monitor KPIs and optimize campaign performance.
• Ensure brand consistency across all digital touchpoints.

Skills

Digital marketing

Data analytics

Generative AI

Stakeholder management

English proficiency

Italian fluency

Marketing automation

Education

Bachelor's degree in Marketing

Master's degree (plus)

Tools

Digital marketing tools

Job description

Allianz Global Life Dac is seeking an experienced Digital Marketing Specialist focused on online distribution of protection products. The role requires hands-on digital marketing, strong data analytics, and AI-driven approaches within life insurance.

You will collaborate with brokers and partners while aligning with group standards and local market needs. The role demands 5–10 years in digital marketing or distribution, fluency in Italian and English, and a proactive, results-oriented mindset.