Digital Marketing Specialist

Fluid-o-Tech Group; Corsico; On-site; EUR 41,000 - 50,000; Full time

Job summary

Fluid-o-Tech Group, an Italian leader in mechatronics with a rich 75-year history, is seeking a Digital Marketing Specialist. You will design, execute, and optimize digital activities for lead generation and brand positioning through content, campaigns, and automated tools in a fast-paced B2B setting.

The role requires 6+ years in similar roles within multinational environments or agencies, a strong data-driven mindset, and fluency in English (B2+).

Qualifications

• Degree or postgraduate qualifications in Digital Marketing and/or Artificial Intelligence (required).
• Minimum 6 years of experience in similar roles within multinational environments or communication agencies.
• Strong data-driven mindset with digital tools and performance analysis proficiency.
• Excellent command of English (minimum B2).

Responsibilities

• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline) aligned with a B2B funnel logic.
• Conduct client/prospect interviews to gather insights and create strategic content.
• Work with and optimize CRM and marketing automation tools (HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with sales to align marketing and conversions.

Skills

SEO

Lead generation

B2B marketing

Data analysis

English proficiency

Education

Master's in Digital Marketing / AI

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors.

We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals - people who thrive in fast-paced, ever-evolving contexts, with a strong results-driven mindset and a collaborative, cross-functional approach.

THE ROLE

We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

MAIN RESPONSIBILITIES

• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
• Conduct interviews with clients and prospects to gather insights and strategic content.
• Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with the sales team to ensure alignment between marketing and conversion.

REQUIREMENTS

• Degree and/or postgraduate qualifications/master’s in Digital Marketing and/or Artificial Intelligence.
• At least 6 years of experience in similar roles within a multinational environment or in a communication agency. Experience in a manufacturing environment is a plus.
• Proficient in digital tools and performance analysis, with a strong data-driven mindset.
• Excellent command of English (minimum B2 level).

KEY PERSONAL QUALITIES

• Results-oriented and open to experimentation.
• Autonomy, proactivity, and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong collaborative attitude in cross-functional teams.
• Ability to thrive in a fast-paced environment with constantly shifting priorities.

WHAT WE OFFER

A stimulating and constantly evolving work environment, with high-impact and challenging projects.

Salary range: up to 45K commensurate with experience