CRM Program Manager - Agile, Global Automotive

Publicis Sapient

Milano

In loco

EUR 60.000 - 90.000

Tempo pieno

14 giorni+

Generatore di candidature

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Descrizione del lavoro

Publicis Sapient in Milano is seeking an experienced CRM lead to oversee and optimize CRM marketing campaigns tailored to the Italian automotive market. You will coordinate with headquarters to ensure global strategies align with local needs and act as the primary consultant for the local client, driving strategic CRM initiatives.

The ideal candidate brings 4–5+ years in CRM roles, strong data analysis skills, and the ability to work in a multinational environment across global teams and

Competenze

CRM marketing principles and practices knowledge is required.
Excellent communication and interpersonal skills for client and stakeholder relations.
Proficient in data analysis to measure CRM campaign effectiveness.
Experience working in a multinational, multicultural environment with global teams.

Mansioni

CRM Campaign Management: oversee and manage CRM marketing campaigns aligned with planning and local market needs.
Collaborate with Headquarters to align global CRM strategies with local market needs.
Provide local strategy support for targeted CRM initiatives in the automotive market.
Serve as the primary consultancy and operations contact for the local client.
Leverage automotive sector experience to inform market dynamics and best practices.

Conoscenze

CRM marketing

Client relationship management

Data analysis

Multinational teamwork

Automotive industry knowledge

Descrizione del lavoro

The ideal candidate brings 4–5+ years in CRM roles, strong data analysis skills, and the ability to work in a multinational environment across global teams and

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