Business Development Specialist (Roma)

Firstunion; Latina; On-site; EUR 38,000 - 54,000; Full time

Job summary

Firstunion is seeking an on-site specialist to support wholesale partners across Lazio and surrounding areas. You will ensure merchandising, execute promotions, and visit customers to build lasting partnerships while addressing inquiries and coordinating internal resources.

The role emphasizes frontline market presence and initiative in a dynamic retail environment. The ideal candidate has strong communication and negotiation skills, experience in wholesale or retail, and fluency in Italian or

Qualifications

• Valid Italian Driving Licence (required for territory travel and warehouse visits).
• Valid visa to work in Italy.
• Experience in retail management, wholesale channel management, or market support; FMCG, consumer electronics, or retail preferred.
• Strong communication and negotiation skills with expertise in CRM.
• Strong problem-solving skills, able to handle on-site emergencies independently.
• High sense of responsibility and work ethic; thrive under pressure in frontline markets.
• Fluent in Italian or Mandarin.

Responsibilities

• Provide daily on-site support at wholesale partner warehouses with merchandising and promotions.
• Conduct regular customer visits to understand needs and maintain partnerships.
• Respond promptly to feedback and coordinate resources to resolve issues.
• Monitor market dynamics and competitor activity to inform sales strategy.
• Optimize customer inventory management for stock and SKU coverage.
• Deliver product knowledge and sales skills training to wholesalers and retailers.
• Assist in planning and executing promotional activities to boost market share.

Skills

Communication skills

Negotiation skills

Customer relationship management

Problem-solving

Frontline market understanding

Job description

• Provide daily on-site support at wholesale partner warehouses, ensuring product merchandising and promotional execution are in place.
• Conduct regular customer visits to understand needs, maintain long-term partnerships, and improve customer satisfaction.
• Respond promptly to customer feedback and coordinate internal resources to resolve product, logistics, or sales issues.
• Monitor market dynamics and analyze competitor activities to provide actionable insights for sales strategy.
• Optimize customer inventory management to ensure adequate stock levels and full SKU coverage.
• Deliver product knowledge and sales skills training to wholesalers and retailers to enhance frontline sales capability.
• Assist in planning and executing promotional activities to increase market share and sales performance.

Requirements

• Valid Italian Driving Licence (required for territory travel and warehouse visits).
• Valid visa to work in Italy.
• Experience in retail management, wholesale channel management, or market support; prior experience in FMCG, consumer electronics, or retail industries is preferred.
• Strong communication and negotiation skills, with expertise in customer relationship management.
• Strong problem-solving skills, able to independently handle on-site emergencies.
• High sense of responsibility, strong work ethic, and ability to thrive under pressure; willing to work deeply in the frontline market.
• Fluent in Italian or Mandarin.