Brand Manager – Premium International Spirits Brand

dSb Recruitment Consultancy Ltd.; Italia; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus up to 20%

Remote working

Business travel covered

International travel opportunities

Annual head office trip

Job summary

Our Client is seeking a commercially minded Brand Manager to lead local brand strategy for Italy, adapting global plans to resonate in the Italian market. The role combines marketing activation, communications, events and distributor partnership with significant travel across Italy and Europe.

The candidate will partner with international leadership and local partners to drive consumer demand, manage budgets, and deliver measurable results while retaining a hands-on, entrepreneurial approach.

Qualifications

• Experience in brand marketing within premium spirits, wine, beverages or a relevant luxury FMCG category.
• Experience developing and executing brand plans, marketing campaigns and activation programmes.
• Strong commercial awareness, including budget management and measuring marketing effectiveness.

Responsibilities

• Develop and execute the annual brand plan, adapting global strategy to the Italian market.
• Manage your own marketing and activation budget, monitoring spend and return on investment.
• Develop brand awareness through creative campaigns, PR, social media, influencers and events.
• Build relationships across premium bars, restaurants, hotels and other relevant trade channels.
• Deliver brand activations, tastings, menu initiatives, bartender engagement and training.

Skills

Brand marketing

Premium spirits

Budget management

Distributor partnerships

Stakeholder management

Travel flexibility

Job description

Brand Manager – Premium International Spirits Brand

Location: Italy (Remote Working with Travel Across Italy and Europe)

FLUENT ITALIAN AND ENGLISH ARE ESSENTIAL. YOU MUST BE COMFORTABLE CONDUCTING THE RECRUITMENT PROCESS IN ENGLISH, AND ALL CVs MUST BE SUBMITTED IN ENGLISH.

• Annual Performance Bonus - Up to 20%
• Remote Working
• Business Travel & Expenses Covered
• International Travel Opportunities
• Annual Trip to Head Office to Experience Production First-Hand

OUR CLIENT:

This is an exciting opportunity to join a growing international premium spirits business with a distinctive brand story, strong values and ambitious plans for continued global expansion.

Built around quality, craftsmanship and a commitment to responsible production, the business has established an international presence and is continuing to invest in its next phase of growth.

Italy is a strategically important market, offering a fantastic opportunity to build brand awareness, strengthen relationships across the drinks industry and help shape the future of a premium brand in a competitive and evolving category.

With the opportunity to work closely with international leadership and global marketing teams, this is a role for someone who wants to make a genuine impact locally while gaining valuable international exposure.

ROLE OVERVIEW:

We are looking for a commercially minded and creative Brand Manager to take ownership of local brand strategy and execution in Italy, adapting global marketing plans to resonate with the Italian market.

This is a varied, hands-on role combining brand strategy, marketing activation, communications, events and distributor partnership. You'll work closely with local commercial partners and the wider international marketing team to build brand presence, drive consumer demand and deliver measurable results.

Around 80% of the role will focus on marketing and brand development, with the remaining 20% centred on distributor relationships and commercial collaboration.

You will have real ownership of the Italian market, alongside opportunities to contribute to wider European and global marketing initiatives as the business continues to grow.

You will also.......

• Develop and execute the annual brand plan, adapting global strategy to the Italian market.
• Manage your own marketing and activation budget, monitoring spend and return on investment.
• Develop brand awareness through creative campaigns, PR, social media, influencers and events.
• Build relationships across premium bars, restaurants, hotels and other relevant trade channels.
• Deliver brand activations, tastings, menu initiatives, bartender engagement and training.
• Work closely with distributor partners to develop joint marketing plans and strengthen brand performance.
• Collaborate with the global marketing team to share insights, develop ideas and support wider international initiatives.
• Monitor market trends, competitor activity and campaign performance to identify opportunities for growth.
• Support the development of premium retail, e-commerce and other emerging channels.
• Represent the brand confidently within the Italian drinks and hospitality industry.

REQUIREMENTS:

• Experience in brand marketing within premium spirits, wine, beverages or a relevant luxury FMCG category.
• Experience developing and executing brand plans, marketing campaigns and activation programmes.
• Strong commercial awareness, including budget management and measuring marketing effectiveness.
• Experience working with distributors, importers or commercial partners.
• A good understanding of the Italian drinks, hospitality or wider consumer market.
• Creative, entrepreneurial and hands-on, with the ability to work autonomously in a growing international business.
• Confident communication and stakeholder management skills, with the ability to work across local and global teams.
• A genuine interest in premium brands, craftsmanship, sustainability and storytelling.
• Based in Italy, ideally Rome, or willing to relocate, with flexibility to travel across Italy and other key markets.

WHY APPLY?

• Take genuine ownership of a strategically important European market.
• Join an ambitious international business experiencing strong year-on-year growth.
• Combine creative brand marketing with commercial exposure and distributor partnership.
• Gain international experience and the opportunity to contribute to wider global marketing initiatives.
• Work closely with senior leadership in a growing, entrepreneurial business.
• Travel internationally and experience the production process first-hand in Mexico.
• Build your career with a distinctive premium brand at an exciting stage of its development.

This is an excellent opportunity for a Brand Manager looking for greater ownership, international exposure and the chance to make a tangible difference to a growing premium brand.