Regional Off-Trade Key Account Manager, Spirits

Brown-Forman; Vicenza; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Brown-Forman in Italy is seeking an Off Trade Key Account Manager who will lead our business in the OFF-Trade Channel, managing customers, negotiating local agreements, and ensuring flawless execution of national plans while building local joint business plans.

You will run negotiations aligned with the Off Trade commercial policy, maintain strong customer relationships, analyze markets, and collaborate with the team to maximize sell-in and sell-out, reporting to the OFF Trade National Key

Qualifications

• Minimum of 3 years of sales experience in FMCG as a Key Account Manager in OFF Trade.
• Bachelor’s degree in Business, Marketing, or a related field.
• Proven track record of delivering sales growth in a similar role.
• Demonstrated ability to build and maintain effective working relationships with customers.
• Prior experience in the spirits industry is a plus.

Responsibilities

• Sales Strategy: Develop and implement effective sales strategies to drive sell-in and sell-out performance of the assigned customers.
• Customer Relationships: build and maintain strong relationships with customers being the face of Brown-Forman in front of them.
• Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
• Performance Management: customer management, regular performance reviews and collaboration with the OFF Trade National Key Account Manager to maximize results.
• Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis to the OFF Trade National Key Account Manager.
• Compliance: ensure all sales activities comply with company commercial policies and industry regulations.

Skills

Key Account Management

Sales Strategy

Negotiation

CRM Salesforce

Education

Bachelor's degree in Business or Marketing

Tools

Salesforce CRM

Job description

Brown-Forman in Italy is seeking an Off Trade Key Account Manager who will lead our business in the OFF-Trade Channel, managing customers, negotiating local agreements, and ensuring flawless execution of national plans while building local joint business plans.

You will run negotiations aligned with the Off Trade commercial policy, maintain strong customer relationships, analyze markets, and collaborate with the team to maximize sell-in and sell-out, reporting to the OFF Trade National Key