Beauty PR & Digital Influence Assistant

Guerlain; Lombardia; In loco; EUR 30.000 - 36.000; Tempo pieno

Descrizione del lavoro

Guerlain is seeking a PR & Digital PR Assistant to support the PR Manager in maximizing brand visibility across main national magazines and influencer partnerships in Italy.

The role involves coordinating influencer marketing strategies, selecting influencers, managing seeding and gifting, organizing KOL events, and delivering assets for product launches, while monitoring media coverage in Italy and coordinating with HQ to ensure PR success.

Competenze

• Master's degree in marketing or economics.
• Beauty passionate.
• Previous experience in Communications, PR & Digital PR is a plus.
• Excellent communication and relational skills.
• Desire to learn, proactivity, flexible and creative approach.
• Interest in digital and influencer activities.

Mansioni

• Support the management in implementing influencer marketing strategies
• Support the influencers' selection, and follow their life cycle, constantly optimizing the community and the engagement
• Manage activities of seeding and gifting to talents, socialites, VIPs and editors
• Support the organization and development of events for KOLs
• Support the delivery of all assets for new product launches to key editorials
• Monitor the editorial coverage and influencers' activity in Italy
• Support the execution of all the PR matters and project from HQ to Italy
• Ad-hoc analysis and reports
• Support the back-office operations
• Work on synergy with others brand departments

Conoscenze

Excellent communication

Formazione

Master's degree in marketing or economics

Descrizione del lavoro

Guerlain is seeking a PR & Digital PR Assistant to support the PR Manager in maximizing brand visibility across main national magazines and influencer partnerships in Italy.

The role involves coordinating influencer marketing strategies, selecting influencers, managing seeding and gifting, organizing KOL events, and delivering assets for product launches, while monitoring media coverage in Italy and coordinating with HQ to ensure PR success.