Senior Brand PR specialist, Italy

Sheglam; Lombardia; On-site; EUR 55,000 - 90,000; Full time

Benefits offered by this job

Travel opportunities

Job summary

SHEGLAM is seeking a seasoned marketing professional to lead brand marketing for Italy and the CEE region. You will develop and execute local strategies, coordinate cross-functional campaigns, and manage offline activities to raise brand visibility.

The role requires strong negotiation, CRM, and teamwork skills, with moderate travel expectations. Responsibilities include collaborating with Category and GTM teams, managing budgets, and ensuring campaigns align with global brand guidelines while

Qualifications

• Minimum 5 years of experience in marketing.
• Experience in local marketing.
• Willing to travel moderately.
• Strong skills in business negotiation, customer relationship management, and teamwork.

Responsibilities

• Develop and implement brand marketing strategies for Italy and the CEE region in line with company objectives.
• Own the regional brand communication plan; coordinate integrated online/offline campaigns; execute annual marketing plan.
• Collaborate with Category leads and GTM team to develop local product marketing and communication plans.
• Plan and execute offline marketing activities (exhibitions, retail promotions, consumer events) to boost brand visibility.
• Coordinate with regional sales, channels, and HQ teams to ensure timely execution of marketing initiatives.
• Coordinate with local marketing and events agencies, media and partners to ensure quality and ROI.
• Create and manage the marketing budget and monitor campaign performance and ROI.
• Build regional brand assets that reflect local market characteristics while aligning with global guidelines.

Skills

Negotiation

CRM

Teamwork

Job description

SHEGLAM is more than beauty, it’s a creative universe where you can explore, experiment and express yourself through glamorous-yet-affordable products. Because beauty shouldn’t be determined by your budget. Instead, it’s defined by YOU — your feedback, your wishlist, your desires… and the mark that you want to leave.

Job Description

Responsibilities

• - Develop and implement brand marketing strategies for Italy and CEE region in line with the company’s overall business objectives.
• - Own the regional brand communication/propagation plan; coordinate integrated online and offline marketing campaigns; formulate and drive execution of the annual marketing plan.
• - Work closely with Category leads and the GTM team to develop local product marketing and communication plans.
• - Plan and execute offline marketing activities, including exhibitions, retail terminal/retail outlet promotions, and consumer experience events, to increase brand visibility and user participation.
• - Maintain close collaboration with regional sales teams, channels, and other HQ teams to ensure marketing initiatives are executed efficiently.
• - Manage and coordinate local marketing and events agencies, media, and other partners to ensure project quality and execution effectiveness.
• - Create and manage the marketing budget; continuously monitor campaign performance, analyze key metrics, and optimize marketing investment efficiency and ROI.
• - Build and continuously improve the regional brand assets; ensure brand image and communication content comply with the company’s global brand guidelines, while also reflecting local market characteristics.

Requirements

• - At least 5 years of experience in marketing.
• - Experience in local marketing.
• - Proactive, responsible, and able to handle pressure; willing to travel moderately.
• - Strong skills in business negotiation, customer relationship management, and teamwork/collaboration.