PR & Digital PR Assistant (INTERNSHIP)

Guerlain; Lombardia; On-site; EUR 30,000 - 36,000; Full time

Job summary

Guerlain is seeking a PR & Digital PR Assistant to support the PR Manager in maximizing brand visibility across main national magazines and influencer partnerships in Italy.

The role involves coordinating influencer marketing strategies, selecting influencers, managing seeding and gifting, organizing KOL events, and delivering assets for product launches, while monitoring media coverage in Italy and coordinating with HQ to ensure PR success.

Qualifications

• Master's degree in marketing or economics.
• Beauty passionate.
• Previous experience in Communications, PR & Digital PR is a plus.
• Excellent communication and relational skills.
• Desire to learn, proactivity, flexible and creative approach.
• Interest in digital and influencer activities.

Responsibilities

• Support the management in implementing influencer marketing strategies
• Support the influencers' selection, and follow their life cycle, constantly optimizing the community and the engagement
• Manage activities of seeding and gifting to talents, socialites, VIPs and editors
• Support the organization and development of events for KOLs
• Support the delivery of all assets for new product launches to key editorials
• Monitor the editorial coverage and influencers' activity in Italy
• Support the execution of all the PR matters and project from HQ to Italy
• Ad-hoc analysis and reports
• Support the back-office operations
• Work on synergy with others brand departments

Skills

Excellent communication

Education

Master's degree in marketing or economics

Job description

Since 1828, Guerlain has been dedicated to create absolute Beauty and transmit a more beautiful world. To reveal wonders - through the craft of exceptional products, but also through the development of exceptional and audacious talents.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.

As part of the Guerlain Marketing team, the PR & Digital PR Assistant will support the PR Manager to ensure the top visibility of the brand on the main national magazines offline and online and in partnership with influencer.

RESPONSABILITIES

• Support the management in implementing influencer marketing strategies
• Support the influencers' selection, and follow their life cycle, constantly optimizing the community and the engagement
• Manage activities of seeding and gifting to talents, socialites, VIPs and editors
• Support the organization and development of events for KOLs
• Support the delivery of all assets for new product launches to key editorials
• Monitor the editorial coverage and influencers' activity in Italy
• Support the execution of all the PR matters and project from HQ to Italy
• Ad-hoc analysis and reports
• Support the back-office operations
• Work on synergy with others brand departments

REQUIREMENTS

• Master's degree in marketing or economics
• Beauty passionate
• Previous experience in Communication, PR & Digital PR is a plus
• Excellent communication and relational skills
• Desire to learn, proactivity, flexible and creative approach
• Interest in digital and influencer activities

Candidates are invited to read the privacy policy pursuant to art. 13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link:

https://outside.lvmh-pc.it/downloads/LVMH_INFORMATIVA_PRIVACY_CANDIDATI.pdf