B2C Product Manager - Home Cinema & Gaming

BenQ Italy Business & Education Solutions; Milano; On-site; EUR 65,000 - 90,000; Full time

Job summary

BenQ Italy Marketing Team in Sesto San Giovanni (Milano) is seeking a Product Manager B2C to own the consumer portfolio lifecycle in Italy, spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories.

You will lead product roadmap, e-commerce growth, product listings, pricing, launches and cross-channel campaigns, collaborating with local and European HQ.

A proven track record in consumer electronics retail and digital channels is required.

Qualifications

• Experience with consumer electronics markets in Italy.
• Strong understanding of product value propositions in retail and digital channels.
• Proven track record growing brand visibility and sell-through across retail and online platforms.

Responsibilities

• Own the B2C product roadmap for Italy, incl. SKU lifecycle and phase-in/out decisions.
• Lead e-commerce growth strategy and optimise product listings, pricing, and promotions.
• Coordinate product launches end-to-end with GTM plans, retailer briefings and promotional calendars.
• Manage sponsored campaigns and collaborate with digital marketing on Meta/Google placements.
• Track KPIs (traffic, conversion, ROAS) and provide monthly performance reports.
• Support pricing strategy and margin analysis across channels to ensure competitiveness.
• Develop joint business plans with key account partners and drive channel expansion.
• Provide product training and sales tools to retail staff and partners.

Skills

Product lifecycle management

E-commerce strategy

Customer/retail alignment

Pricing and promotions

Market intelligence

Campaign coordination

Brand awareness

Influencer campaigns

Job description

BenQ Italy Marketing Team in Sesto San Giovanni (Milano) is seeking a Product Manager B2C to own the consumer portfolio lifecycle in Italy, spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories.

You will lead product roadmap, e-commerce growth, product listings, pricing, launches and cross-channel campaigns, collaborating with local and European HQ.

A proven track record in consumer electronics retail and digital channels is required.