B2C Product Manager

BenQ Italy Business & Education Solutions; Milano; On-site; EUR 65,000 - 90,000; Full time

Job summary

BenQ Italy Marketing Team in Sesto San Giovanni (Milano) is seeking a Product Manager B2C to own the consumer portfolio lifecycle in Italy, spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories.

You will lead product roadmap, e-commerce growth, product listings, pricing, launches and cross-channel campaigns, collaborating with local and European HQ.

A proven track record in consumer electronics retail and digital channels is required.

Qualifications

• Experience with consumer electronics markets in Italy.
• Strong understanding of product value propositions in retail and digital channels.
• Proven track record growing brand visibility and sell-through across retail and online platforms.

Responsibilities

• Own the B2C product roadmap for Italy, incl. SKU lifecycle and phase-in/out decisions.
• Lead e-commerce growth strategy and optimise product listings, pricing, and promotions.
• Coordinate product launches end-to-end with GTM plans, retailer briefings and promotional calendars.
• Manage sponsored campaigns and collaborate with digital marketing on Meta/Google placements.
• Track KPIs (traffic, conversion, ROAS) and provide monthly performance reports.
• Support pricing strategy and margin analysis across channels to ensure competitiveness.
• Develop joint business plans with key account partners and drive channel expansion.
• Provide product training and sales tools to retail staff and partners.

Skills

Product lifecycle management

E-commerce strategy

Customer/retail alignment

Pricing and promotions

Market intelligence

Campaign coordination

Brand awareness

Influencer campaigns

Job description

BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).

The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.

While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.

This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.

• Product Lifecycle & Portfolio Management
• Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction.
• Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning.
• Monitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
• Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar.
• Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions.
• E-Commerce & Digital Channel Development
• Lead BenQ Italy's e-commerce growth strategy across key omnichannel retailer platforms.
• Manage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate.
• Own sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements.
• Track and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management.
• Identify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models.
• Support Business Development & Channel Expansion
• Support the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy.
• Develop joint business plans with key account partners, including promotional investment, in-store visibility, training, and co-marketing initiatives.
• Work closely with the B2C BDM to ensure sell-in execution, stock availability, and revenue target achievement.
• Support pricing strategy and margin analysis across channels, ensuring competitiveness without channel conflict.
• Marketing & Brand Awareness
• Collaborate with the Marketing Communications Manager to develop product-led content: landing pages, product videos, comparison tools, and review seeding.
• Brief and oversee influencer/media review programmes for new product launches; manage review unit allocation and follow-up.
• Drive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars.
• Provide product training and sales tools to retail staff and key partner teams.

Industry Experience